Set Yourself Up For Success For The Next 6 Months...and beyond

And just like that, we're 6 months into this year! Time really does fly when you're having fun! Before we know it, we'll be enjoying the Summer holidays, launching into September and welcoming in 2025! Eeek!

With that in mind, now is a great time to take a moment to sense check we are on track with the aspirations we have for this year (not suddenly find months have gone past without the right action!) Are you going to hit your goals if you keep doing what you're doing? Are they still the right targets? What do you want to stop and start doing to realise your dreams and potential?

A great and simple method to adopt is the 5Rs:

REFLECT - on the last period, in this case the half year. Revisit the good, the bad and the ugly!

REJOICE - every little win, however small. From making a new connection to launching a successful campaign. Every step counts and can be celebrated

REFRAME - all the failures to lessons learnt. There's always opportunities, even when things don't appear to have worked well

RESET - your benchmarks to reflect your latest thoughts, findings, aspirations

RUN WITH IT - now you're set to go go go!

You can take as little or as much time as you like, looking at both personal and professional aspects of your life that affect your business. The most important thing is to ask yourself those pertinent questions and make adjustments where you need to, to get to where you want to be.

An important aspect to review with the 5Rs is your visual strategy for your marketing. In essence, how you want to use your images to share your message and build relationships with your audience to generate leads. How you want to build your personal brand and take people on a journey with you from your online shop window to your virtual till. How you are going to ensure you have the right imagery to do these key elements.

Do you have a plan for how you want to show up and be seen?

I know, it can sound daunting and may not be something you have considered. But trust me, in this online world where your visuals are doing all the talking, making sure they are saying the right thing, is a game changer. Having images that allow you to consistently be seen for your expertise, gives you authority, builds trust and brand immersion. Having a visual strategy gives you the edge that will mean you stand out.

To support you in this process we have created a number of tools. Firstly, you can take our Brand Photography Scorecard HERE. A 2 minute quiz which will provide you with a personalised report with feedback from your responses. It includes links to lots of guides and shows any opportunities for you to improve. A quick and fun way to get started and see where you are at!

You can also review our Roadmap for Brand Photography. You can see where you are at on your journey to building relationships through your visuals so that it's easy for your audience to choose you!

The full article HERE will give you all the detail and ask pertinent questions to help you move to the next level. From Would your profile picture pass the blind date test? to Are you captivating your audience with your styles of imagery?

Wherever you are at on your roadmap, there are some quick and easy wins that will make a huge difference. A full brand shoot is ideal to give you a bank of brand images; but you can also refresh and update with mini shoots to inject fresh imagery and fill gaps in your portfolio.

What can you plan in the next 6 months that will take you to the next level of the road map and support your business growth? It may be that you want to focus on eliminating stock images from your website or you need more expression / personality shots for your marketing campaigns. ask yourself the questions in the article and think about your projects in your business:

Do you have speaking opportunities or you're launching a book where it's essential your bio image looks like you?

Are your marketing assets too heavily reliant on selfies which are making you feel unprofessional?

Are you launching a new website or rebranding where you need to review your storytelling images. Or maybe you are just tired of using stock images that diminish your brand presence?

Wherever you are at in your business, there are ways we can help. From lifestyle headshots and mini shoots for stock images, to full brand and seasonal shoots, we have an option for you. Feel free to book a no obligation Connection Call where we can chat through your visual strategy and share the options best for you.

In the meantime, what is the one thing that you could do with your brand photography that would make a big difference to you and your business? Now is the time to take the action to get set for the next half of 2024.

See all the ways we can connect HERE