Shape of Disrupt to Come Newsletter Vol 76

How Amazon Killed Black Friday, and How to Pivot Your Facebook Ads Strategy to Not Lose Everything

Today I'm having a BABY SHOWER!!!! I say it ALL the time... LIFE IS FOR THE LIVING Yes we work hard, and play hard... but if you don't stop to smell the roses and enjoy it, you're wasting your fucking time! I saw that Steven Tyler spent $6M on Cocaine and someone pointed out that investing that could've been worth $180M but on his death bed, would he want the $180M or the memories?

Not saying you should do $6M in blow... But you don't have to be perfect Enjoy life and remember, Steven has plenty of money. I've met Steven a few times Dude is a happy guy maybe i'm getting off topic LOL Let's get it on! So, here's the scoop: Amazon's Prime Day isn't just a random summer sale. Nope. It's a masterstroke, strategically placed to pull in those sales early, ensuring they get a hefty chunk of your wallet before other big sale events roll around. And now, they've thrown in a second one right before Black Friday. Sneaky, right? But, oh boy, does it work!

The Double-Edged Sword of Sales: Now, while these sales might seem like a marketer's dream, there's a catch. Sure, you get a surge of customers flocking to your site, but here's the kicker: these aren't your ride-or-die customers. These are the bargain hunters, the ones waiting for a price drop. And guess what? They're not sticking around. They're in for the deal, not the brand loyalty. So, while you might see a spike in numbers, the long-term value (LTV) of these customers? Not so hot. It's like throwing a big party but only the gatecrashers show up.

The Pitfalls of Discounting: Now, let's chat about those site-wide discounts everyone's raving about. On the surface, it looks like a win-win. But dig a little deeper, and you'll see it's a classic case of short-term gain for long-term pain. By offering these massive discounts, you're not just attracting new customers; you're also slashing profits from your loyal base. It's like giving away golden tickets but at the cost of your gold reserves.

The Real Deal with Customer Acquisition: Here's a hot take: It's not about how many customers you get; it's about the quality. The current trend? Brands are focusing more on retaining their current customers rather than chasing new ones. And it makes sense. With so many sales and deals flying around, consumers are getting pickier about where they spend their money. They're sticking with brands they trust. So, if you're slashing prices to attract new faces while ignoring your loyal fanbase, brace yourself. Your Q1 might not look so rosy.

Rethinking Black Friday: Alright, let's pivot to Black Friday, the granddaddy of sales. Most brands go all out, slashing prices left, right, and center. But here's a pro tip: maybe don't. Instead, use the time leading up to Black Friday to offer higher-priced bundles, pulling in that sweet LTV from your top-tier customers. Then, post-Black Friday, when everyone's extending their sales, drop your tested high-ticket items. It's not about the discount; it's about the value.

Final Thoughts: In the digital marketing arena, it's easy to get caught up in the numbers game. But remember, it's not just about quantity; it's about quality. Don't sacrifice your brand's future for a quick win today. Play the long game, focus on value, and trust me, your bottom line will thank you.

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How To Do The Game-Changing 4PI Analysis for Facebook Advertising Success: Facebook Ads Tutorial

Let's address the elephant in the room: the three KPIs that have been hailed as the holy trinity of advertising metrics - CTR (Click Through Rate), ROAS (Return On Ad Spend), and Conversion Rate. For years, these metrics have been paraded around as the gold standard for measuring ad success. But here's the twist: they might not be as golden as we've been led to believe

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You are Targeting your Facebook Ads COMPLETELY WRONG: How to Get Your Best Ads to Your Best Audience

In today's digital age, Facebook stands tall as the premier platform for businesses aiming to elevate their brand. But here's the catch: the landscape has evolved, and strategies that worked in 2015 might not cut it today. To truly harness the power of Facebook, one must understand its nuances and adapt to its ever-changing algorithms.

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PSM vs. ROAS: Profitable Scaling Margin and Facebook Ads, the Difference Between Growth and Profit

The Real Blueprint for Scaling Your Business: Forget ROAS, Focus on PSM Hello, savvy entrepreneurs!  Today, we're diving into the nitty-gritty of scaling your business. Forget about ROAS (Return on Ad Spend) and all the other buzzwords that make you feel like you're in a never-ending episode of "Shark Tank." We're talking about Profitable Scaling Margin (PSM), the metric that will revolutionize how you think about growth.

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