Shaping the Future: Insights on 2024 and Beyond in Events

As we wrap up a challenging year in the events industry, Laura Kelly , Managing Director of Live Recruitment, offers her unique perspective on the challenges and opportunities faced by the events industry and what lies ahead in 2025.

Reflecting on 2024: A Year of Uncertainty

“This year has been marked by significant challenges,” Laura notes. “The combination of global economic instability, political uncertainty from elections in both the UK and the US, and the ongoing impact of international conflicts has made it a tough environment for many. If you’ve been doing okay, it’s been harder; if not, it’s been even tougher.”

The events recruitment landscape has mirrored this uncertainty. With companies hesitant to plan long-term due to market unpredictability, hiring has skewed in some areas towards short-term, project-based roles, with a preference for freelancers over permanent staff. “In the events sector, the uncertainty of the broader market has been amplified,” Laura explains. “Hiring decisions are being delayed, and teams are being cautious and waiting to see what 2025 has in store.”

Looking Ahead to 2025

Despite the challenges of 2024, there is a brighter outlook for the year ahead. As the economy stabilises and new governments settle into place, businesses are likely to regain confidence and focus on longer-term planning. “2025 will bring more certainty,” says Laura. “Budgets that were held back will need to be allocated, and hiring decisions can no longer be postponed. We’re already seeing signs of businesses preparing for this shift.”

This expected stability will also drive a growing demand for creative talent in events. Agencies are increasingly bringing creative roles in-house, blending logistics and experiential elements to deliver immersive and impactful events. “Whether it’s conferences or seminars, the need for more experiential creativity is clear,” Laura highlights. “Agencies are seeking a broader talent pool to meet these evolving demands.”

Live Recruitment is poised to support this transition with its newly launched design sector capacity, ensuring the industry has access to the creative expertise it needs to thrive in 2025 and beyond.

As we step into the new year, one thing is certain: adaptability and innovation will remain at the heart of success in the ever-evolving events industry.