Shattering Limits: How Guinness World Records Can Revolutionise Marketing for Landmark and Infrastructure Projects
Guinness World Records
The global authority on record-breaking achievements since 1955.
Guinness World Records is an institution with close to a 70-year history of chronicling exceptional achievements in all fields, from the physical to the intellectual. However, it has also emerged as a potent marketing tool for businesses and organizations seeking to promote their landmark and infrastructure projects.
In recent years, Guinness World Records has licensed its brand to entities seeking to publicize their projects. This can involve breaking a world record or simply leveraging the Guinness World Records brand to validate the achievement. For landmark and infrastructure projects, we can provide a powerful marketing tool that can help to generate interest and investment.
A compelling and popular example of this approach is the Burj Khalifa, the world's tallest building located in Dubai. Upon its completion in 2010, the building was certified as the world's tallest structure, standing at 828 meters (2,716 feet). This GUINNESS WORLD RECORDS™ title helped to attract investment and tourists from all corners of the globe.
Another example is the Hong Kong-Zhuhai-Macau Bridge, which links the cities of Hong Kong, Zhuhai, and Macau, becoming the longest bridge over water. Guinness World Records verified the bridge's record-breaking length of 55 kilometers (34 miles), elevating its profile and attracting investment.
Leveraging GUINNESS WORLD RECORDS titles can also be an effective way to promote sustainability initiatives. Such as the highest capacity single-site solar power plant, which is the Noor Abu Dhabi photovoltaic power project, is located in the desert around 10 km northeast of Sweihan, Abu Dhabi, UAE. The facility, which was commissioned on 8 July 2019, has 3.2 million solar panels spread out over a 8.2 km2 (3.16 sq mi) site, with a nominal power of 1,177 MW (the power generation capacity under ideal conditions).
Recommended by LinkedIn
The benefits of utilizing Guinness World Records licensing for landmark and infrastructure projects are manifold. First, it provides a potent marketing tool that can be used to generate interest and investment. This is especially relevant for projects that require substantial funding, as holding a GUINNESS WORLD RECORDS title can lend credibility and legitimacy to the project. Moreover, breaking a world record can create media coverage and publicity, raising awareness about the project and generating interest from potential investors.
Using our services can also help establish a project's world-class status. By setting or breaking a world record, the project becomes a symbol of exceptional achievement and innovation. This can be particularly useful for projects located in emerging markets or less developed regions, where international recognition can enhance the project's profile.
leveraging our branded Guinness World Records licensing can be a powerful tool for promoting landmark and infrastructure projects. By breaking world records, projects can establish their credibility and legitimacy, generate media coverage, and attract investment. Therefore, our licensing can be a valuable asset for any organization or company involved in landmark or infrastructure projects to generate worthwhile buzz and excitement for your next big marketing campaign.