Shopping App Marketing Guide 2024: Five ASO Strategies You Should Take Before Black Friday & Cyber Monday

Black Friday and Cyber Monday are pivotal events in the retail calendar, marking the beginning of the holiday shopping season.

In 2024, Black Friday falls on November 29th, the day after Thanksgiving, with Cyber Monday following on December 2nd.

These shopping events see significant consumer participation, with over 87% of people engaging in them, as evidenced by the 134 million shoppers who spent more than $38 billion online on Black Friday alone in 2023.

Mobile commerce played a vital role, accounting for 79% of shopping traffic, underscoring the importance of mobile devices in these events.

To capitalize on these opportunities, shopping app developers must ensure their apps are discoverable during these peak shopping days.

App Store Optimization (ASO) is a powerful tool to maximize app visibility and user acquisition. Here are five essential ASO strategies to implement before Black Friday and Cyber Monday:

1. Text Updates

Text updates are crucial for ASO as they impact your app's discoverability.

Incorporate relevant keywords like "Black Friday" into your app's title, subtitle, and description.

For example, Shopee Brazil successfully increased its visibility by including "Black Friday" in its app title and description, ranking No. 1 in searches for shopping event terms.

2. Visual Updates

Visual elements such as app icons, screenshots, and preview videos are the first things users notice. Effective visuals can significantly influence download decisions.

Shein's Black Friday-themed visuals are a prime example of capturing user attention.

Incorporate event-specific visuals to enhance your app's appeal during these shopping periods.

3. In-App Events

In-app events engage users and drive traffic during Black Friday and Cyber Monday.

Host special promotions, flash sales, or exclusive deals to create urgency and exclusivity.

Promote these events through push notifications and in-app banners to maximize participation.

This strategy boosts user retention and enhances the shopping experience.

4. Keyword Optimization

Since October, the search volume for "Black Friday" has been rising.

Keyword optimization is essential to enhance your app's visibility in search results.

Use ASO tools to research trending keywords and analyze competitors.

Regularly update your keywords based on performance data to maintain competitiveness.

💡 How To Enlarge Your App Store Searching Traffic With Keyword Research & Keyword Optimization?

5. Localization

Localization adapts your app store listing to different languages and regions, expanding your audience reach.

By localizing your app's title, description, and keywords, you attract international users. Temu's multilingual strategy allows it to rank highly in various countries, boasting 167 million monthly active users.

Consider cultural nuances and shopping behaviors when tailoring content to each market.

By implementing these ASO strategies, you can optimize your shopping app for success during Black Friday and Cyber Monday, attracting more users and maximizing your business potential during these significant retail events.

For further insights, check out our article HERE!