Short on time? We've got you.

We don’t need to tell you that rocking up to a vendor’s house in your beat-up, squeaky little Peugeot 106 won’t help secure your chances of selling their house. What you may not know is that your online presence could be preventing you from meeting in the first place.

While we’ve covered major marketing concepts such as social media, SEO, paid marketing, content and more, there are always some small tasks that can help to improve your business, day by day.

Enter: Short-on-time solutions! These are solid tactics that can help your agency project an innovative, trustworthy image, while improving user experience and driving more website traffic. Better still, all you need is a few 10-minute slots in your day to do them.

Take a quick look at how your agency performs online. Can you be found easily? Are your social media profiles in sync with each other? Is your website mobile responsive? Take stock of where your agency is at now so you can know where to excel in the future. Also ensure that you have a calendar of scheduled postings so you’re staying active online.

It always pays off to keep tabs on what your local competitors are doing. What are the other agents doing in your target market? Are they active on social media and property portals? See where you can gain an edge and identify if there are areas where you need to beef up your efforts.

Are your property listings unique and do they target keywords? While photos initially grab a buyer’s attention when browsing online listings, it’s the property description that keeps them engaged. Write unique copy for each listing, utilising adjectives that users are searching for (if they are relevant to the property at hand). Once you’re done, give it a review to correct any errors.

Maximise your emails with a smart signature. In your email signature, include relevant links and information. Add social icons with links to your dedicated profiles, your phone number, a photo of yourself and a banner for any discounts, hot offers, awards or latest news you wish your customers to see. Here are some excellent examples from HubSpot .

Google My Business provides highly visible Estate Agency branding directly in the search results pages. Google also has many options for users to interact with the businesses directly from the search results, such as booking an appointment, requesting quotes and calling and messaging directly. Without a Google My Business page, you may miss many opportunities in a local search result.

Whenever you collect reviews through your website or other sources like Facebook or Google, take a moment to respond to them. Good or bad, address the user’s message and thank them for their feedback. If there are learnings to be had, take them on board. Ensure you also monitor your Trustpilot reviews!