Why it's good to harness what makes you unique….

I looked back over my shoulder….

…..and admired the beauty in the row of houses from down my road from the top of the road to the bottom. They were all unique. They all were of differing heights, size, style of brickwork, different windows, some with chimney’s and some without, maybe with a glimpse of curtain. Driveways with cars and driveways with front gardens.

Each had its own identity. Each home said something about the person or people within. And it struck me in that moment that we’re all as different and unique as our very own fingerprint.

Wonder of the day article #458 written in wonderopolis.org states that,

‘Your fingerprints are unique. That means that no one else in the world has the exact same ridges and lines that you have on your fingers. Not even identical twins have the same fingerprints.

Your fingerprints stay the same from the time you’re born until death. Their uniqueness and lasting quality make fingerprints one of the best ways to identify a person.’

Which then led me to thinking that when I was at school (and I’m sure many of you can identify with this), you tended to want to be the very opposite of unique. Being unique was not seen as a positive from the point of view of a teenager. You wanted to blend in. Dress the same, have the same haircut, same shoes, even down to the same mannerisms. My parents must have been delighted! Fitting in was very much the aim.

Give or take 20 plus years and I’ve come full circle as I’m sure you have too. You want to embrace what makes you unique and what makes you well-you. You want to stand out amongst the competition and create your own edge.

Being wholly yourself defines who you’re and you define how you want to be portrayed. Standing out amongst the crowded competition and showcasing not only your skillset but also your personality is part of your appeal.

Being authentically you is an attractive trait particularly within the workplace. People can tell if you’re not being you and they can sense when it’s fake. By being present and comfortable in revealing who you uniquely are, you’re able to connect with others and gain trust. Trust allows you to grow and to nurture your relationships. It breeds loyalty and can be the difference between a potential consumer using you or paying for products or services elsewhere.

Your unique qualities are as unique as your fingerprint. Your edge is you. Just be you. #HarnessYourUnique

“To be irreplaceable one must always be different.” Coco Chanel

How unique do you feel? #Copywriting #Storytelling #Content #Strategy

Telling your tale takes your customer or potential customer on a journey. A journey where through repeat engagement it brings you interaction. Interaction brings you opportunity. Opportunity gives you dialog. And dialog brings you possibilities with your audience.

If you like what you’ve read and want to know more about how to create your story- why not get in touch. I offer a free consultation to discuss your wants and needs inclusive of a full brief with no obligation.

Get in touch today and email me at; ambersmith@simplyamberlou.com, or message me directly on LinkedIn at Amber L Smith.

You can follow me on both Twitter @simplyamberLou and LinkedIn Amber L Smith alongside my website for past and future articles.

Focusing on creating great copy to promote you…

Originally posted on Wordpress site of Simply Amber Lou on 19th April 2018