S&I Gazette #42: How to start fundraising - a step by step guide

Starting your fundraising journey can feel overwhelming, but with the right steps, you’ll be well on your way to securing the capital your startup needs 

Here’s how to get started:

1. Clarify your funding goals

Determine how much you need to raise and why

Decide how this funding will support your business’s next milestones (e.g., product development, scaling, hiring)

2. Know your financials inside out

Create a financial model that outlines your revenue projections, costs, and profitability timeline

Be prepared to explain how you’ll use the funds and your expected return on investment (ROI)

3. Build an investor-ready pitch deck

Focus on structure, storytelling, and clear messaging

Include key slides: problem, solution, market size, traction, financials, and team

Keep it visually engaging but data-driven

4. Understand your target investors

Research investors who align with your industry, stage, and vision

Tailor your approach to each investor, know their portfolio, preferences, and investment history

5. Prepare your data room

Organize all necessary documents (financials, business plans, projections, and contracts)

Investors will expect transparency and professionalism

6. Practice your pitch

Confidence is key. Practice pitching to friends, mentors, or advisors to refine your delivery

Prepare answers for tough questions

7. Start networking early

Build relationships with potential investors before you start asking for funding

Attend events, join startup communities, and leverage LinkedIn to expand your network

Pro tip: timing is everything

Fundraising can take 6–12 months. Plan ahead so you’re not rushing when your runway is low

Ready to get started?

If you need help creating an investor-ready pitch deck, financial model, or navigating the fundraising process, we’ve got you covered.