Significant Transformation across the Sports and Entertainment Industry
Right now, that is happening for Real Madrid. The club is reimagining how fans, players, and its operations’ teams experience the game by developing one of the most advanced connected stadiums in Europe. Incredible changes are going to occur with converged networks, wireless, sensors, AI and much more, delivering speed, reliability, and opportunity like never before.
This converged platform will allow the club to support all facets of gameday operations, ranging from safety and security to sideline communication and video replay, while being more flexible, responsive, and resilient.
Wi-Fi 6 and high-definition video:
The 85,000-seat multi-purpose stadium will feature the latest in Wi-Fi 6 for connectivity to power the ultimate fan experience. More than 1,200 Wi-Fi 6 access points in Santiago Bernabéu Stadium will deliver faster speeds for more immersive experience applications, as well as more bandwidth and higher reliability than the previous standard.
An interactive and secure experience:
Sports fans are no different. They want the game to be highly interactive, relying on live stats, chats with friends, 360° camera angles, and more, whether at the venue or watching from home.
Into the future and beyond:
The time is now to prioritize investment in digital infrastructure; not only for the sports and entertainment companies, but for every industry. There are new audiences to be captured, business operations to streamline and secure, and new revenue streams to monetize.
Although, Cisco solutions have served as the technological foundation of Santiago Bernabéu Stadium for many years, now we will outfit Santiago Bernabéu Stadium with an end-to-end deployment of industry-leading technology, all built on a single, converged, intelligent Cisco network.
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We believe that digitization and connection are more important than ever before, and that we are currently at a significant inflection point that presents an opportunity to create dynamic, digital experiences for all the fans experiences, either in-person, hybrid or remote. Together, Cisco and Real Madrid are already taking the sports and entertainment industry into the future and beyond.
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