The Silent Killer of Companies
Photo by Mark Tulin - Unsplash.com

The Silent Killer of Companies

It’s often overlooked,

as if it isn’t there at all -

way behind

Product/Service, Finance, Teams, Sales

etc.


But,

it’s the thing that makes all these possible -

and run smoothly.


It brings clarity to confusion -  

keeps the whole company on the

same page, and

customers clear about

what you can do for them.


It’s the thing that gets across your

Why,

as well as your

Who,

What,

How and

When.


Without it,

leaders fail to get across their vision.

Teams fail to share ideas effectively.

People veer off in

opposite directions -

pulling at one another.


Strategic thinking

& creative solutions suffer from

misinterpretation,

misunderstanding,

mistakes.


Customers are left unclear about

what you do,  

or why,

or what’s in it for them.


It's the silent killer of businesses.

Bad Communication.


Instead,

what every business needs is

good, clear, brief

Communication,

inside

& outside –

website,

marketing,

internal meetings,

presentations.

etc.


It’s the missing link.


What to say.

Who to say it to.

Why say it.

How to say it.

Where to say it.


Clear, brief

communication will

drive your business forward -

your entire company speaking in a

single,

clear,

unified

brand voice

that everyone can get behind

and

gets you

quickly

&

easily

understood

by

your clients.


It all comes down to

Clear Messaging.


Clarity

&

Brevity

rule.


Lena Robinson

Founder - The FTSQ Gallery and FTSQ Consultancy | Host of Creatives WithAI Podcast | Interim Marketing Director of World Ethical Data Foundation

4mo

This is genius. Love it Raj Randhawa x

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