Simplified Communication Model: Intent, Content & Present – A Guide to Better Communication

🗣️ Let’s face it, good communication is everything! Whether you're leading a team, pitching ideas, or just collaborating with colleagues, how you deliver your message can make or break the outcome. That’s where the Intent-Content-Present model comes in – a simple and powerful framework to help you communicate with clarity and confidence.

Let’s break it down with some practical tips you can start using right away 👇

1. Intent: Start with Purpose 🎯

Every great conversation or presentation begins with a clear intent—your “why.” Without knowing what you want to achieve, your message can end up all over the place, making it tough for others to follow or act on.

How to apply it:

• 🎯 Clarify your goal. Ask yourself: What do I want my audience to think, feel, or do? Are you informing, persuading, or inspiring?
• ✍️ Write it down. For example, if you’re pitching a new project, your intent could be to get approval. Keeping your objective in mind helps you stay focused.

💡 Actionable Tip: Before any meeting or presentation, write a one-liner about your goal. Example: "I want to convince my team to try this new project management tool." Keeping it simple and clear helps you stay on target.

2. Content: Shape a Clear and Concise Message 📝

Now that you know your intent, it’s time to craft the content. The key here is clarity—too much information can overwhelm, while too little leaves people confused. This is where the 5 Ws principle can help:

• Who is your message for?
• What is your main point?
• When is the action or decision needed?
• Where does this apply?
• Why is it important?

How to apply it:

• 🗂️ Use the 5 Ws to structure your message. This ensures you're covering the essentials without overloading your audience.
• 🧠 Keep it simple. Avoid jargon and unnecessary details. Focus on what matters most to your audience.

💡 Actionable Tip: Before writing or speaking, jot down answers to the 5 Ws. It helps you organize your thoughts. For example, when planning a meeting invite, cover: Who should attend? What’s the topic? When and where will it take place? And why is it important?

3. Present: Deliver with Impact 🎤

Even the clearest message can fall flat if not presented well. How you present your message—your tone, body language, and timing—can make all the difference.

How to apply it:

• 🗣️ Tailor your delivery. Think about your audience. Are they experts or need more background? Is this a formal or informal setting? Adjust your tone accordingly.
• 🤝 Engage your audience. Ask questions, encourage interaction, and be responsive to their reactions.

💡 Actionable Tip: After sharing key points, pause and invite questions or feedback. For example, ask: "Any thoughts on how this new policy might impact your work?" This keeps your audience engaged and ensures everyone’s on the same page.

Put the Intent-Content-Present Model into Practice Today 🚀

The Intent-Content-Present model is a simple but effective way to improve your communication skills. By getting clear on your intent, structuring your content with the 5 Ws, and delivering it with confidence (present), you’ll ensure your message is heard and understood.

Ready to level up your communication?

💬 Start using this model in your next conversation or presentation.