Sitecore's latest updates revealed, unlocking the power of composable, enabling personal experiences - The Daily Dose of Digital - 01/08/23

As digital marketing professionals, staying at the forefront of technological advancements is paramount to achieve success in today's competitive landscape. As you can no-doubt see from my profile, I am part of the Remarkable team, a distinguished pure-play Sitecore partner agency - so, the recent updates by Sitecore have ignited a spark of excitement and I thought I'd share these with you.

The latest enhancements open up new possibilities for marketers seeking to maximise their digital marketing efforts, while complementing our dedication to delivering cutting-edge digital & marketing transformation solutions.

TLDR (a quick summary):

What's new in Sitecore XM Cloud?

• Styles Library: Easily achieve visual consistency with the Styles library that allows you to effortlessly design and save on-brand style rules. 
• Components Builder: Create your own website components either from scratch or import a React component and customise it further with just a few clicks. 

What's new in Sitecore Search?

• Cloud portal integration: Say goodbye to the hassle of managing multiple platforms. With our Sitecore Search update, we've seamlessly integrated it into the Sitecore Cloud Portal, your one-stop DXP administration platform.
• Faster onboarding: The onboarding experience has been revamped to make setting up web crawlers easier. With smart defaults and step-by-step troubleshooting, you'll have your first source up and running in no time.
• Enhanced personalisation with segment support: With robust segment support, you can create segments from your Customer Data Platform (CDP), allowing you to target content rules with precision. 
• Expanded data ingestion options: Sitecore's latest update introduces powerful source connectors, including the Push API and API Crawler.
• Geo-location filtering: Location-based experiences are now within reach with Sitecore Search, empowering you to recommend content, sort results based on popularity and recency, and create targeted promotions. 
• New Sitecore Search training: Sitecore has also released their first training content for developers and marketing managers. This comprehensive training resource will empower you to maximise the potential of Sitecore Search and unleash its full capabilities.

What's new in Sitecore Personalize?

• Personalize and XM Cloud integration: The integration of Sitecore Personalize and XM Cloud combines a modern, flexible content experience with a full-stack personalisation and A/B testing platform.
• Conditions for real-time targeting: Conditions, a no-code solution, allows marketers to target visitors based on real-time parameters like location and device. 

Composable Architecture: Empowering Flexibility and Innovation

At the core of Sitecore's recent developments lies the composable architecture, a concept that resonates well with Sagittarius' composable mindset. This framework empowers businesses to swiftly adapt and tailor their marketing technology stack to meet evolving customer demands. Digital marketing executives can now seamlessly integrate various marketing tools and functionalities within Sitecore's platform, unlocking unparalleled agility and innovation.

Personalisation Refined: Elevating Customer Experiences

Customer experience has always been a top priority for marketers, and the latest updates to Sitecore further elevate personalisation capabilities. In my positon as Head of Experience Marketing, this update particularly resonates! With advanced AI-driven algorithms, our team can now help marketing managers craft highly personalised journeys for their audience using Sitecore Personalize. Through in-depth data analytics and behavioural insights, digital marketing professionals can deliver the right content to the right person at the right time, fostering lasting brand loyalty and enhancing conversion rates.

Enhanced Data Analytics: Powering Data-Driven Strategies

Data analytics is the lifeblood of effective digital marketing, and Sitecore's latest advancements empower Sagittarius to extract valuable insights from vast data repositories. Leveraging Sitecore's sophisticated analytics tools, marketing managers can make well-informed decisions based on comprehensive data sets, optimising campaign performance and delivering measurable results.

Seamless Multichannel Engagement: Capturing Wider Audiences

In today's multichannel world, reaching audiences across diverse platforms is critical. Sitecore's latest updates provide Sagittarius with the tools to seamlessly orchestrate campaigns across various channels, ensuring consistent messaging and brand experiences. From social media to email marketing, digital marketing executives can engage audiences wherever they are, expanding the brand's reach and impact.

Improved SEO Capabilities: Scaling Visibility

Search Engine Optimisation (SEO) remains pivotal in driving organic traffic and improving online visibility. The latest Sitecore updates enhance Sagittarius' SEO arsenal, enabling digital marketing professionals to optimise content, analyse keywords, and monitor performance, ultimately scaling search rankings and attracting qualified traffic to clients' websites.

Embracing the Power of Sitecore

As a dedicated Sitecore partner agency, Sagittarius is thrilled by the continuous innovations that Sitecore brings to the digital marketing landscape. With a composable mindset, Sagittarius is well-equipped to empower marketing managers and executives with the latest Sitecore updates. From personalised experiences to data-driven strategies and multichannel engagement, these enhancements herald a new era of digital marketing possibilities.

For forward-thinking marketers looking to unlock the full potential of their digital marketing efforts, my team stands ready to usher in a transformative journey, maximising the power of Sitecore's composable architecture to achieve unparalleled marketing success - reach out today if you want to discuss your brands ambitions to level-up in this space!