Small Business Saturday and the Trends Driving Subscription Success.
Welcome back to Subscriptions Weekly! 💛 This week, we’re diving into key developments across industries that are reshaping the subscription economy:
💡Content creators embracing subscription apps for consistent income
🎶Warner Music Group’s strong subscription revenue growth
🚗Hyundai’s car subscription expansion in Germany
⚖️Government and industry measures tackling subscription traps and loyalty issues
Let’s explore how these trends are transforming how we create, consume, and subscribe!
🏆 Small Business Saturday: The Twitch Success Story
This Small Business Saturday, we’re celebrating how small businesses fuel the subscription economy. Twitch, once a small business itself, partnered with Recurly to simplify subscription management, scale seamlessly, and shift focus back to innovation.
Twitch’s Experience with Recurly:
Integration: “The Recurly part of the integration took less than a day.”
Efficiency: “We shifted resources away from payments and focused on products.”
Scaling: “Their clean, unified API made growth and operations intuitive.”
✨ Small businesses drive innovation and creativity in the subscription economy. Recurly is proud to empower businesses of all sizes to simplify operations, scale confidently, and focus on what they do best.
🤳Content Creators Turn to Subscription Apps for Consistent Income
As ad revenues fluctuate, content creators are turning to platforms like Patreon and Substack for reliable income streams. These apps not only offer creators steady revenue but also tools to engage directly with their audiences.
Key highlights:
Exclusive offerings like behind-the-scenes content drive subscriber loyalty.
Platforms are innovating with better tools for payment processing and engagement.
🎶 Warner Music Group Posts Strong Subscription Growth in FY24
Warner Music Group (WMG) has seen an impressive growth in subscription revenue, thanks to strategic partnerships with Spotify and Apple Music. The company is expanding into new subscription areas beyond music, such as gaming and fitness.
What’s driving success?
Expanding to emerging markets with tailored offerings.
Diversifying income streams with non-music content.
🚘 Hyundai Brings Car Subscriptions to Germany
Hyundai, in partnership with CASi, is introducing flexible car subscriptions in Germany, offering customers short-term access to vehicles without ownership commitments.
Why it matters:
Flexible terms appeal to urban, younger audiences.
Technology-driven platforms streamline sign-ups and payments.
💡 Crackdown on Subscription Traps in the UK
The UK government is introducing measures to combat “subscription traps,” such as free trials that convert into costly plans if not canceled. These changes aim to simplify cancellations and save consumers up to £168 annually.
🚨 Want to know what’s driving subscription growth in 2025? 🚨
Get the answers from exclusive insights revealed in our 2025 State of Subscriptions Report. Don’t miss out 👉 Join the waitlist today
Subscription Sessions: Now Available On-Demand!
Missed the live event? Here’s your chance to dive into Subscription Sessions: Get Ahead of What’s Next, now available on-demand! 🚀
Discover actionable strategies, emerging trends for 2025, and insights from industry leaders designed to help you optimize growth, enhance retention, and future-proof your subscription business.
👉 Watch now and stay ahead in the subscription economy!
From the Recurly blog
Stay on top of global industry news. Subscribe here to read #SubscriptionsWeekly every Tuesday.
Electronic engineer | Passionate to use technology to solve problems | Technical Support | Technology Consultant | Information Security | Life-long Learner
5dHow thrilling is the concept of offering cars through a subscription service? It opens a whole new world of possibilities for drivers!