The SmallBizLady Buzz - Issue 30

Ready for Your 4th Quarter Sales Boost

Oh Yeah...it’s my Birthday!

This week I celebrated a birthday, so I thought I would share all the reasons why Libras make good business owners. We are known for being charming, well balanced, and we love of being around other people. Libras are incredibly cooperative and fair-minded, and firmly in the power of social connection. We are interesting and clever and have a lot to offer. Next time, you're looking for a new hire, finding someone born between Sept. 23-Oct. 22 could be a real asset. Libras Rock!

Now if you are a professional service business looking to generate B2B sales leads, try one of these three things:

Develop an SEO strategy for your website. Your website is a top sources for B2B leads. If you don’t have an ongoing SEO strategy, you could be missing out on a lot of new leads in your industry. These are leads that search for what you’re offering and land on your site without you having to do any searching for them. For lead generation, focus on a broad range of related industry keywords, as long as they’re all relevant to your business. The more targeted content you can create for a broader range of people, the more leads you’re likely to generate.

Have multiple marketing messages. Leads may be doing initial research, late-stage research, quote comparisons, product comparisons, or just putting out some feelers when they first interact with you. Your ads, messaging, landing pages, opt-in forms, live chat solutions, and other media needs to be directed at people in different stages so you can take advantage of leads with different needs.

Host Webinars. You want to leverage content that’s attractive to your potential buyers, and webinars are a great lead magnet, because they offer a limited-time value proposition. If you host a webinar on a valuable topic, you can bring in your customers and give them content that helps them to make a buying decision. You just need to balance giving away your best content without sharing everything. We want to give away just enough to make them want more.

Need more help with generating leads for your small business check out these week’s feature article How to Generate More B2B Sales.

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3 Strategies to Help Increase B2B Sales

I get it. Increasing your B2B sales can be a real challenge. It’s not like B2C, where you have a plethora of effective tools and strategies. But it certainly can be done… if you use the right strategies! Here are three you can actively invest your time and resources in to help increase your B2B sales.

There is no one or best way to increase B2B (business to business) sales. Depending on your type of business and market demand, you can combine proven tactics to help improve sales. Continue reading....

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Dubb is a video communication platform that offers users the ability embed trackable screen videos in email, through the website and mobile apps.You can send personalized videos and it allows you to manage a portfolio of videos to share with your network. Dubb also features a robust reporting system that tracks user engagement activity such as email opens and page/video views both in the Dubb platform and optionally a CRM.

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Podcast: Leadership Strategies During the Pandemic with Andrew Andrews-Ramirez

Check out this week’s Podcast: Leadership Strategies During the Pandemic with Andrew Andrews-Ramirez

Andrew Andrews-Ramirez is a former infantry soldier turned entrepreneur. He graduated from the University of Chicago Booth School of Business after leaving the military.

Andrew is the CEO of VargasAndrews, an international professional services company that specializes in business turnarounds. With a passion for transforming businesses and business owners' lives, he helps leaders become more efficient and improve their problem-solving abilities. His team works with companies to identify where they are going and how they will get there.

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Don't get paralyzed with stress and worry about how you will keep things going.

In this e-book, How to Recession Proof Your Small Business, Melinda Emerson will teach you tools and tips you how to recession proof your business, get the money you need and plan for life beyond the crisis.

Download your copy of the Free eBook here!

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Subscribe and don't forget to leave a comment below!

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship. In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition. Her latest book is Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.