SOARING HIGH: UNMANNED SYSTEMS AND THE QUEST TO BRIDGE THE GROWTH GAP

Imagine a reality where supplies reach the remotest of areas with little-to-no human intervention. Or picture infrastructure inspections conducted remotely, or life-saving medicines and sustenance delivered to disaster-stricken areas deemed perilous for human aid.

All this, and more, is possible to imagine with the unmanned systems transformation. With it, drone technology and other pilotless systems can be leveraged across use cases to go far beyond human capabilities.

As technological disruptions continue to make drones more efficient and cost-effective — and megatrends shift to reveal fresh applications for drones — one question still prevails: What’s stopping the world from adopting unmanned systems wholeheartedly?

• Is your business intelligence team mapping the growth opportunities that unmanned systems offer?
• Are your advisors identifying the hurdles that are hindering your transformative growth?
• Are your strategists designing a roadmap you can leverage to thrive in the industry?

Unmanned systems possess immense potential, yet their widespread adoption has been sluggish. Regulatory complexities, geopolitical concerns, and the specter of misuse have collectively given rise to what we term the ‘growth gap.’ This gap, left unattended in growth strategies, can jeopardize the future of companies aiming to thrive in the unmanned systems domain. Moreover, it emphasizes that the unmanned systems industry’s Serviceable Available Market (SAM) is just a fraction of the Total Available Market (TAM), underlining vast opportunities for growth.

• Which growth gap challenges are you overcoming at a best practices level?
• Are you assertively weighing growth opportunities against growth gap challenges?

NAVIGATING COMPETITIVE INTENSITY IN UNMANNED SYSTEMS

To excel in the unmanned systems sector, whether you’re an original equipment manufacturer (OEM) or an enterprise harnessing drone technology, it’s crucial to factor in the industry’s growth constraints and challenges. Subsequently, players must pose appropriate questions — queries that can make or break their strategy, especially in a fiercely competitive landscape. Consider a few more growth gap challenges:

1. Extending battery life: Drones are limited by their battery life, which typically maxes out at around 20 minutes. How are you strategically leveraging technological disruptions to enhance your product’s endurance?
2. Overcoming trade barriers: The drone industry requires expertise and materials from across the globe. But geopolitical chaos can hinder knowledge and resource exchange. What is your regional strategy for overcoming these supply chain challenges?
3. Government support: Governments have mixed feelings about drones, especially given their role in conflicts. How are various governments responding to drone technology, and how is this factoring into your growth strategy?
4. Tackling high costs: Initial adoption costs for drone technology can be steep, limiting its applications across various use cases. Are you conducting cost-benefit analyses to determine which drone applications are most viable for your growth?

GROWTH PIPELINE: CHARTING THE PATH FORWARD

Companies often ask and answer questions, but true progress is made when those answers lead to action. To thrive in the unmanned systems sector, a well-structured growth pipeline is essential. This pipeline embodies a systematic approach to achieving exponential growth:

• Define desired outcomes.
• Pose pertinent questions.
• Identify promising growth opportunities.
• Implement effective go-to-market strategies.
• Monitor progress and respond to competitive intensity.

Without a well-structured growth pipeline, a company may excel in one area of growth while faltering in others. Achieving significant growth demands unwavering commitment and visionary perspective.

As you embark on delineating your growth pipeline, pivotal questions to consider include:

• Are your advisors mapping each step of the growth pipeline with clear goals for each?
• Is your business intelligence team leveraging the right go-to-market strategy for maximum impact?
• Is your growth pipeline outperforming your competitors’ strategies?

JOIN US, AND TOGETHER, LET US EMBARK ON THIS TRANSFORMATIONAL JOURNEY!

In this dynamic industry, seizing growth opportunities and addressing challenges systematically will be key to staying ahead of the transformation.

Our transformation journey is fueled by four powerful components ensuring your success in navigating the ever-changing landscape of the unmanned systems industry:

• Schedule a Growth Dialog with our team to dive deeper into transformational strategies and explore specific needs within your company.
• Become a Frost Growth Expert in your area of specialization and share your expertise and passion with the community through our think tanks.
• Join Frost & Sullivan’s Growth Council and gain access to think tanks focused on the transformational growth strategies of the supply chain & logistics industry.
• Designate your company as Companies2Action to increase exposure to investors, new M&A opportunities, and other growth prospects for your business.

Act Now To Thrive In The Face Of Industry Transformation!