Soccer Craze Sweeps Across the USA: A Golden Opportunity for Franchises?

Welcome to The Franchise Discovery September's Issue. As we delve into the realms of sports investments and emerging opportunities, we spotlight a transformative event in American soccer. Major League Soccer (MLS) has hosted numerous stars over the years, but 2023 stands out with the arrival of Lionel Messi to Inter Miami CF. The celebrated Argentine, widely acclaimed as the GOAT of soccer, has not only intensified the league's global spotlight but also signaled a pivotal moment for sports franchises. Messi's entry to MLS highlights the growing momentum of soccer in the U.S., presenting an ideal landscape for investment.

A New Horizon for Messi

On July 15th, Messi inked a two-and-a-half-year deal with Inter Miami, marking a historic shift from the European leagues. Turning down a jaw-dropping contract valued at over $1 billion from Al-Hilal in Saudi Arabia, Messi's choice to venture into the MLS speaks volumes about the league's evolving global appeal.

Messi's 2023 Inter Miami CF Schedule Highlights

Messi is set to feature in 21 games for Inter Miami in 2023, a figure that might grow if they secure a spot in the Audi MLS Cup Playoffs. Here are some notable fixtures and moments:

• July 21 vs. Cruz Azul: Marked his debut with a memorable 94th-minute free-kick goal.

• Dallas Showdown (August 6 vs. FC Dallas): Trailing in the match, Messi stepped up with a crucial free-kick to bring the score level at 4-4. The tiebreaker went to penalties, where Inter Miami emerged victoriously, winning 5-3.

• August 19 at Nashville SC: In an electrifying Leagues Cup final against Nashville SC, Messi's early goal set the stage. But it was the tension-packed penalty shootout that stole the limelight. After an 11-round penalty saga, it was Inter Miami's goalkeeper, Drake Callender, who became the night's hero, both scoring and saving the decisive kicks.

The Messi Effect: Driving Soccer's Youth Movement in America

With Messi's magic captivating audiences, America has witnessed a significant rise in youth soccer franchises. As kids tune into Messi's games, the desire to emulate his feats on local fields is real.

• Booming Registrations: Youth franchises are experiencing a surge in enrollments, with many expanding operations to accommodate the demand.
• Increased Engagement: Beyond just playing, youngsters are more engaged in soccer activities, from attending local MLS games to participating in community-driven soccer events.
• Local Tournaments Flourish: With increased interest, local soccer tournaments have become more frequent and competitive, backed by franchise sponsorships.

The wave Messi has initiated is not fading. The sustained interest in youth soccer indicates a shift in America's sports culture. It's an exciting time for franchises as they adapt and innovate. They're not just capitalizing on the trend but also fostering the next generation of soccer talent in the USA.

Seizing the Soccer Surge

With soccer's soaring popularity in America, highlighted by iconic moments like Messi's entrance into the MLS, there's never been a better time to invest in the sport. The younger generation is embracing soccer with never-before-seen intensity, ensuring sustained enthusiasm and growth for years to come. As the world's most popular game continues to mesh with American culture, the ripple effects are felt economically. From rising ticket sales to growing franchise opportunities, soccer offers a robust investment landscape. For those eyeing long-term gains and wanting to be part of a transformative movement, the American soccer field presents the golden ticket.

Thank you for joining us on these exciting events in the world of soccer and its rising potential in America. Stay tuned to the next edition of The Franchise Discovery for more insights and opportunities. Until then, keep the passion alive!

Team BFH