Social Media & Digital Marketing- Hear from Experts on The Importance of an Online Presence

Social media marketing and digital marketing are likely the way many of us hear about anything and everything these days. Social media marketing is used, via social platforms to connect a business, organization, influencer, etc. with their audience; this increases brand awareness and drives traffic to websites. Digital Marketing is mainly internet; search engine marketing (Google and Bing), content marketing (publishing information online via articles/ blogs), e-commerce marketing (emails and mobile apps), etc.

If you’re an Instagram, Twitter, Facebook, etc. user, you have seen multiple ads, posts, flyers, etc. from various sponsors, accounts, businesses pop up on your timeline. Generally, there is a post- social media marketing, that links to digital marketing- “click here to learn more”, “visit our site for more details”, “sign up for our weekly communications here”. Simply put, social media marketing and digital marketing are extremely important for a business of any kind when trying to reach an audience; the reach is magnificent!

Over the years, social media has become more than just advertising. Businesses, brands, corporations, etc., use social media for customer service communication/ engagement with their followers and monitor- in real time, what the public is saying about their brand. Social media platforms such as Facebook, have about two billion users globally, the internet has about four billion users globally; these figures are expected to increase significantly by the end of 2019. 

Hiring a Social/ Digital Marketing Company for Your Business

Social Media and digital marketing allows brands to be recognized globally. The internet allows for global reach, allowing brands to have more than a local/ regional following. Many brands, businesses, influencers, etc., hire social media marketing and digital marketing companies/ agencies to manage their online presence.

Because many businesses have certain niche markets, it is important to know where to start. An agency like The Social Sharks, a Fort Worth, TX marketing agency, specializing in social media marketing and digital marketing for small to mid-sized businesses, can be extremely beneficial to your business. Knowing how to utilize Instagram marketing services, Facebook marketing services, and digital marketing is crucial for establishing a brand presence and generating results.

Hear Directly from The Social Sharks - A Digital Marketing and Social Media Marketing Company

The Social Sharks utilize their marketing team, with years of industry and agency experience in marketing, to reach your target audience. This group of experts became known for their expertise in social media marketing; Instagram services and Facebook services and now have one of the most successful digital marketing agencies in Fort Worth, TX.              

Tell me about the birth of The Social Sharks- who are the Founders?

“The Social Sharks started off not as a company but with Ryan Flaherty, a former college student at Texas State University, growing Instagram accounts for a number of different local businesses in the San Marcos, TX area. After an in-depth marketing internship with Nclusive (a creative agency recently just bought out and now known as Vayner Sports owned by Gary Vaynerchuck) making some cash and realizing how much value I was bringing to these local businesses, I decided to expand my services, and create a website where The Social Sharks was born.”

How did the name- The Social Sharks, come about?

“I have always had an interest in the beasts of the sea. I thought that incorporating an animal/mascot for the company would allow us to be more creative in the future with some marketing strategies to keep our brand in people's mind. Since we excel in the segment of social media marketing, The Social Sharks was just a perfect fit!”

What’s the culture like at The Social Sharks and how did you establish it?

“We have a very relaxed atmosphere to work in with a bar top, tv, mini basketball games, and a fun-loving environment. I wanted to clone the atmosphere of my internship in Hollywood when I opened our social shark’s office so trying to make every employee comfortable is a must.”

How does The Social Sharks help companies marketing their business?

“We have a number of different plans that can help every business on the market. We take an approach of content marketing, paid advertising strategies, organic marketing, automation, search engine marketing, organic social media marketing, and more to help businesses not only grow their online presence but to see an increase in their bottom line.”

What are some of Social Sharks Marketing achievements over the last 3 years?

“We have grown from $0 to a six-figure business within the first three years and have now seven sharks on staff and looking to expand! We have had some crazy viral ads for our clients that have allowed to scale their sales and businesses which are seeing 10X the returns on their ad spend. We are Google AdWords Certified, experts in the Wix arena, we have a local award for real estate marketing, and we are one of the fastest growing social media and digital marketing agencies in the Dallas/Fort Worth area.”

Who is your business built for/ who can benefit from hiring The Social Sharks?

“Our ideal clientele is small to medium sized businesses that are in need of increasing their online presence, digital marketing strategy, social media marketing/management, and more digital tactics to grow the bottom line of the business.”

What do you say to those that want to hire a marketing company but are skeptical about the benefits?

There are multiple ways to see the benefits of hiring a digital marketing agency compared to in-house marketing or, trying to learn it yourself. There are no doubts in anybody's mind that every business needs an online and social presence in this day of business. Hiring a group of marketers to tackle your brand will save you money, verses hiring in-house marketers. We have been doing this for years and have all the skill sets that a business owner needs on their marketing team. An average plan with us costs about $5,000/year, compared to a $30,000/annual salary. This should make businesses owners smile. That is $25,000 extra to spend on ad spend, infrastructure, and other marketing tactics to grow the business! At the end of the day business owners are not marketers so trying to learn the amount of information in a dynamic industry can be a daunting task with all the other needs that business owners have to attend to. So, if you want your business to be sustainable for the next 10 years, it needs an online presence!”

Conclusion

For any business to succeed in presence and longevity, social and digital interaction with niche audiences is necessary. It is important to partner with experts that have proven experience in Instagram marketing services, Facebook marketing services, overall digital marketing services,  and a portfolio of happy clients. The world is global, and the world should know about your brand!

Originally published on Medium/veecastil

#businessmarketing #onlinemarketing #socialmediamarketing #digitialmarketing #thesocialsharks #marketingagency