Social Media: A How-To Guide

Growing your social media is no longer just about throwing up a random post and hoping for the best (well, it shouldn’t be, at least). Whether you’re a small business owner, a marketer, or just trying to grow your personal brand, social media needs a plan. And not just any plan, but one that delivers consistent engagement, builds your brand presence, and, oh yeah, doesn’t drive you completely insane in the process.

The key to cracking the social media code? Strategy. That’s right, putting some structure in place will not only save you time but also deliver results that you can measure and improve on. But how do you do that without getting lost in the chaos? We have some nifty-little tips for you.

4 Ways to Strategize Social Media for Maximum Engagement

(Because posting randomly is not a strategy, it’s a cry for help)

1. Diversify Your Content Types

Ever scrolled through a feed that felt like it was on repeat? The golden rule of social media strategy is mixing it up (who says you can only keep things spicy in your bedroom?). Not all your posts should be sales-y or focused on your latest product launch. To keep your followers engaged, aim to diversify your content into a few core categories:

• Inspirational: Quotes, stories, or images that resonate with your audience’s emotions (you know, those posts that make people go “I needed this today”).
• Informational: Industry updates, statistics, or general news that provides real value (no fluff allowed).
• Educational: Tutorials, tips, or how-tos that position you as the go-to expert in your field.
• Entertainment: Memes, lighthearted stories, or funny anecdotes that show your brand’s human side.

Mixing these content types keeps your followers interested, entertained, and educated all at once. It’s about hitting all the right notes at the right time without becoming repetitive.

2. Tap Into Trending Topics

The internet loves a good trend—whether it’s a viral hashtag, meme, or that latest TikTok dance everyone and their grandma are doing. While not every trend will align with your brand (and that’s okay), leveraging the right ones can boost your engagement and give you visibility in larger conversations.

To use trends effectively:

• Do your research. Make sure the trend is relevant to your industry and brand personality.
• Make it your own. Don’t just repost a meme—add your brand’s unique twist to it.

For example, if #MotivationMonday is trending and you’re in the fitness industry, you’ve got a ready-made content idea. If you’re a tech brand, #TechTuesday could be your go-to. Timing matters here, so keep an eye on what’s happening in the digital world.

Pro Tip: If it feels forced, skip it. Authenticity always trumps trends.

3. Create a Consistent Posting Schedule

Consistency is everything. Even if you’re not posting every day, sticking to a regular schedule lets your audience know what to expect and keeps you on their radar. This is where a solid content calendar comes into play. Planning out your posts ahead of time helps you stay organized and avoids those “oops, I haven’t posted in a week” moments.

A few ways to build consistency:

• Set themes for each day. For example, Motivation Monday, Tutorial Tuesday, Throwback Thursday—it makes your planning easier and gives your followers something to look forward to.
• Use scheduling tools. There are plenty of tools (Hootsuite, Buffer, GHL) that allow you to batch schedule your content so you’re not glued to your screen 24/7.

And if you’re thinking, “This sounds like a lot of work,” don’t worry—we’re getting to the easy part soon.

4. Analyze and Adjust Your Strategy

The best part about social media? You can track everything. Keep an eye on metrics like reach, engagement, and conversions to see what’s working and what’s not. Social media isn’t set in stone—what works today might not work tomorrow, so always be open to tweaking your strategy based on the data.

• Track performance. Platforms like Instagram, Facebook, and LinkedIn provide built-in analytics so you can track how your posts are performing.
• A/B test your content. Try different types of posts and analyze the results to see what resonates best with your audience.
• Focus on engagement. While follower count is important, it’s not the be-all and end-all. A smaller, engaged audience is better than a massive following with little interaction.

Want an Easier Way to Figure Out Your Social Media Strategy?

(We know we could’ve started with this, but where’s the fun in that)

Okay, so we’ve covered the essentials of strategizing your social media, but let’s be real: It can still feel like a full-time job. That’s where heyLevi’s improved Social Media Module comes in to save you. Whether you’re feeling overwhelmed by coming up with captions or just want a more efficient way to get the job done, this module is designed to do ALL the heavy lifting for you.

Here’s how heyLevi can simplify your entire process:

1. Bulk Content Generation: Imagine generating an entire month’s worth of content in minutes. heyLevi’s Social Media Module allows you to create posts from four key content buckets—Inspirational, Informational, Educational, and Entertainment. You’ll get five topic ideas per bucket (hello, variety!) and if none of them click, you can regenerate until something feels right (it’s okay to be picky- heyLevi doesn’t mind).
2. Customizable for Different Platforms: Whether you're posting to Instagram, Facebook, LinkedIn, or any other platform, heyLevi lets you tailor your content to fit the vibe of each social network. Simply select the platform, and it will help you shape your content accordingly- making sure you stay on brand for every audience.
3. Image Creation Made Easy: Need a visual to go with that post? heyLevi has you covered. Once you’ve picked your topics and generated your posts, you can create custom images for each one, directly in the platform. No need to jump over to a separate tool—just click, create, and download.
4. Content Generation in One Click: After you’ve customized your content, you can generate everything in one go. Captions, images—all ready for upload to your chosen platform. It’s like having a social media expert on your team, but without the premium monthly fee.

How to Use heyLevi’s Social Media Module:

1. Sign in to heyLevi.
2. Navigate to the Social Media Post Generator.
3. Pick your platform (whether it’s Instagram, Facebook, LinkedIn, or X). Need to post to more than one channel? Start with one and come back for the next. Rinse and repeat!
4. Pick your tone of voice (make it sound like YOU)
5. Select your content buckets—choose from a mix of Inspirational, Informational, Educational, and Entertainment topics to cover all your bases.
6. Create images for each post using the built-in design tool.
7. Download your content and boom, you’re done!

The traditional way of managing social media is exhausting, time-consuming, and if we’re being honest—tedious. heyLevi does the heavy lifting for you so you can focus on what really matters: building relationships with your followers and growing your brand. 

If you want to see it in action, check out this YouTube video where we show you exactly how it works.

Time to sip that coffee you've been eyeing for the last hour. ☕ Maybe even have two. You've earned it.