Social Media Industry Round-Up #17: TikTok Goes Horizontal, Instagram Group Profiles, Longer Tweets & More YouTube Insights
The Social Shepherd
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Every week, the Marketing team at The Social Shepherd puts together all the relevant industry updates in a round-up newsletter sent every Monday morning.
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TikTok is Testing Horizontal Videos: TikTok has been experimenting with a YouTube-style horizontal display option. There would be a full-screen button underneath wide videos.
‘What’s Next’ TikTok Predictions Report for 2023: TikTok has also shared a trends and predictions report for 2023 called ‘What’s Next’. They’ve split its marketing trend predictions into the following categories:
Instagram Releases Notes: An update we announced when it was under testing: Notes.
This tool will be right on top of the DMs screen, and highlight chat prompts.
Instagram Group Profiles: Currently testing, but it would be an improvement to group chats.
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These new group profiles would only be visible to chat members and Collaborative Collections.
Instagram Candid Stories: Another update we did mention a few weeks ago is that the platform is finally launching.
‘Candid Stories’ is a BeReal clone, which prompts you to capture and share what you’re doing. It would be shared as a Story but only visible to those users who have also shared their ‘Candid’.
Testing Longer Tweets: Elon confirmed that Twitter is currently testing longer Tweets, from 280 to 4000 characters.
Recently, a Twitter designer shared mock-ups of how this change would look in-stream.
YouTube Data Stories Update: YouTube launched Data Stories in October. Now, they’ve released some very exciting updates to help creators and brands better understand their channel performance data.
Data Stories is now experimenting with a ‘weekly recap’ to highlight the top metrics from Live, Shorts, normal content and posts. It would display how many viewers, the percentage of returning traffic, key drivers of traffic and weekly revenue, among others.
A Day in the Life of Zoe, Our Managing Director: Listen to our Managing Director go through what a typical day in her life looks like at The Social Shepherd.✨