Social Media Marketing Strategies for Small Businesses

Social media is a happening place! From connections to business and from information to interactions – social media platforms are like 24/7 ultra-busy cafés that brew something every moment! For many, the internet means social media. They breathe it every moment and use it for everything. The influence of social media will continue to increase. It is evident from the number of social media users, which was over 4 billion in 2021, and would surpass the 6-billion mark in the next four years.

Now, when it comes to business, social media is a place open for everyone. Whether you are a budding startup or a global enterprise, you can leverage the social media space to grow your business. Let’s focus on small businesses with so much to do and achieve. So, how do small businesses optimize social media for business growth? As a reliable social media marketing company in Pune, here are some strategies we suggest.

5 Social Media Marketing Strategies for Small Businesses

Having a solid social media presence is essential for small businesses, considering the time people spend on social media daily. Social media strategies for small businesses aim to help them increase awareness and visibility and enhance user engagement. These factors eventually amplify the marketing impact and drive more leads. Here are five social media marketing strategies small businesses should work on.

1. Set Measurable Goals

As a small business looking to establish an identity on social media, you would have a lot on your plate to finish. But don’t let that overwhelm you. Set SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) goals. For instance, achieving 100 followers in the first month. Of course, considering the competition, building and sustaining a follower base of 100 users could also seem herculean. But with consistent postings and quality content, you can achieve and sustain the milestone.

2. Identify and Decode Target Audience Needs

Know who is going to follow and engage with you on social media. The most obvious way to do this is to know who will use your product, service, or solution. For instance, if you are an IT solutions provider (let’s say customized accounting systems) with a B2B approach, you may want to target small retailers, wholesalers, warehouses, etc., and create content that resonates with their needs.

3. Focus on Quality and Content

Amidst the vast and ever-evolving social media space, the fact that you have so much to do might confuse you. You may want to do everything and anything to stay visible and connected on people’s feeds. But that doesn’t work. Posting anything and everything without relevance can work against you. Instead, focus on posting relevant, highly refined, and quality content that catches attention and builds engagement.

Remember, people don’t want their feed to be filled with your posts. Instead, they want to see one post that adds value to your social media browsing. If you succeed, you stand a high chance of increasing your social media outreach. 

4. Learn from Competitors

Keep following the Facebook, LinkedIn, Instagram, etc. pages of your established competitors and try to understand the kind of content they are posting. While not replicating what they are doing, you can seek inspiration and try to create something better than them.

5. Strategize Posting Schedules

Use social media analytics to know the best posting time per the social media use of your target audience. It can require you to partner with professionals for social media marketing in Pune. But if required, do so as professionals add value. They can help you determine when your post stands the highest chance to be viewed by your target audience. It can help you increase visibility and engagement. 

Enhance your user engagement and fast-track lead growth with an experienced social media marketing company in Pune like BrainMine. 

Our focused and value-driven social media marketing strategies can help you increase your social media visibility and outperform your competitors. We can help you with every aspect from content (text, infographics, and videos) to highly personalized strategies that give you a competitive edge. 

Please email us at info@brainminetech.com to learn more about our value proposition.