The Social Receipts #11: X is Losing Users, Snapchat’s AI Upgrade, and YouTube’s Generative AI Takeover!

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News Point #1: Elon Musk’s X is Losing Users - Here’s What the Data Reveals!

Despite Elon Musk’s bold claims about record usage on X, the data tells a different story. X has seen a 5% decline in EU users in the first half of 2024, with drops in both the U.S. and U.K. This comes as X reports its user activity to the EU, and it looks like Musk’s vision for X is losing traction with its core audience.

It seems like Musk's vision isn't resonating as strongly as he expected, especially given the decline in users in key regions like the EU, U.S., and U.K. Whilst bold claims of growth can generate hype, the actual data suggests the platform is struggling to retain its core audience. This could be a result of recent changes or controversies that have made the platform less appealing to some users, and it might indicate that X's current strategy isn't aligning well with user expectations. Musk may need to rethink his approach to keep users engaged!

News Point #2: Snapchat’s Big AI Move - Google’s Gemini is Taking Over!

Snapchat is boosting its AI game! CEO Evan Spiegel confirmed that Snapchat is integrating Google’s Gemini AI system to enhance its My AI chatbot. With Gemini’s capabilities, My AI can now understand more complex information, from text to images and videos, making it a smarter ‘best friend’ to help users solve problems with visual context and have fun, engaging conversations.

Snapchat’s integration of Google’s Gemini AI system is a big step forward for their My AI chatbot. By enhancing its ability to understand complex text, images, and videos, Snapchat is making interactions more dynamic and engaging. This update will not only boost problem-solving capabilities but also make My AI a more fun and interactive experience for users—perfect for keeping Snapchat’s community engaged.

News Point #3: 92% of YouTube Creators Are Using AI - Here’s How It’s Changing the Game!

YouTube is doubling down on generative AI! According to a new report, 92% of creators are already using Gen AI tools to streamline tasks like editing, brainstorming ideas, and improving content quality. YouTube’s latest 'The Future of Tech and Creativity' report highlights just how much AI is shaping the creative process, making it easier for creators to produce high-quality content efficiently.

Generative AI is transforming YouTube content creation, with 92% of creators already leveraging AI tools to improve efficiency and creativity. From streamlining video editing to generating dynamic backgrounds and refining content ideas, AI is making a permanent impact on the creative process. YouTube’s recent "The Future of Tech and Creativity" report highlights how these tools help creators produce high-quality content more quickly. While AI opens doors for greater engagement and innovation, the key to standing out will be blending technology with the authentic, human elements that audiences connect with most.

Get to Work

We all experience creative blocks from time to time, but one thing that works for me is changing up my routine. When I’m struggling to come up with ideas, I like to step away and change my surroundings - go for a quick walk, stretch, and get some fresh air. Letting your mind wander in a different setting can do wonders for inspiration, often when you’re not even trying!

When you’re back, grab a pen and a piece of paper and jot down everything that came to mind - no filter, no judgement. Sometimes, the best ideas are the most random thoughts!

Tune In

In this week’s podcast episode, we’re talking all things crossposting to Threads, building up your confidence as a market leader, and whether or not personal branding essential.

And we’re packed with the Giraffe Social team in this episode! We’ve got Kate, our Head of Operations, Daniella, our Head of Social, Georgia, one of our Social Media Managers, as well as Nikki, one of our Creative Assistants.

Check out the latest episode of the Social in 10 podcast for all of that and more 👇

https://thegsmpodcast.buzzsprout.co