Social Status 29/11/2024
How brands C̶̶̶e̶̶̶l̶̶̶e̶̶̶Sale-brated Black Friday
Black Friday is here, but this year, brands are doing things a little differently. Gone are the days of aggressive sales graphics and over-the-top discounts. Instead, brands are embracing fresh, creative approaches that prioritise engagement over simply shouting about discounts. Trending, entertaining posts end up on the FYP, boosting organic reach and getting your brand seen without the hard sell. This shift isn’t exactly new, but this year, with the evolution of TikTok, brands are forced to rethink how they communicate with their audiences.
Here are a few brands that have nailed this approach this year:
Manors Golf: Their first Black Friday campaign was a creative hole-in-one. Shot entirely on an iPhone, it showcased golfers playing in the streets of Central London. This unique, narrative-driven approach turned what could have been just another sales post into one of their most engaging and shareable pieces of content.
Odd Muse: True to their TikTok roots, Odd Muse embraced trends and popular audios, blending fun founder Q&As and behind-the-scenes content. The result? Content that felt fresh, fun, and connected to their audience.
REFY: By using their broadcast channel to offer early access to Black Friday deals, REFY tapped into the power of exclusivity. This rewarded their loyal community and built buzz around their offers – all while maintaining a focus on connection, not just discounts.
So, forget the pushy promos. It’s all about storytelling, humour, and BTS this Black Friday!
💭 Thought Starter
Private channels like Broadcast or Close Friends are a great way to drive sales and reward your community without cluttering your main feed with sales content. How can you use these channels to make your audience feel exclusive?
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