Soft Girl or Self-Made? Balancing Lifestyle and Financial Freedom

Right, let’s dive into this whole ‘soft girl’ trend thing that’s popping up on social media, especially in places like Sweden. Picture this: women swapping their careers for homemaking, baking perfect sourdough loaves, and posting aesthetic videos of their day in aprons and sunlit kitchens and being totally dependent on their partners for money. Sounds dreamy, doesn’t it? But let’s dig a bit deeper because this lifestyle isn’t all sunshine and flower arrangements. I wouldn’t mind but Sweden is known to lead the charge when it comes to gender parity so what is happening? I get it that women don’t want the stress of juggling but staying at home full time with kids is no walk in the park either!

Why Financial Independence is Non-Negotiable

Here’s the thing: financial independence isn’t just about earning money—it’s about having control. When women choose (or feel pressured) to rely solely on a partner’s income, it can leave them vulnerable. Life happens—relationships break down, jobs are lost, circumstances change. Suddenly, you’re left without a safety net, and that’s a scary place to be.

Even worse, financial dependence can sometimes lead to unhealthy dynamics. We’re talking restricted access to funds, no say in how money’s spent, and even economic abuse in extreme cases. It’s a risk you don’t want to take, no matter how romanticised the ‘soft girl’ life might look on Instagram.

The Gender Parity Problem

Now, let’s talk about the bigger picture. When women opt out of the workforce en masse, it sends a subtle (but powerful) message: that the workplace isn’t really for us. That’s a slippery slope, my friend. We’ve fought tooth and nail for decades to prove we belong at the table, not just in the kitchen. And here’s the kicker: when women step back, it’s not just about losing jobs—it’s about losing voices in decision-making rooms, losing momentum in closing the gender pay gap, and losing representation.

Why Women in the Economy Matters

Here’s where it gets really exciting (and I promise, this isn’t just me needing to get out more). Did you know that when women earn, they reinvest more in their families? We’re talking about healthier kids, better education, and stronger communities. The World Economic Forum has shouted about this for years—it’s a fact that women’s participation is crucial for economic growth. And let’s not forget diversity in the workplace. Again I am not just saying this because it is my bread and butter. Companies with women in leadership roles are more innovative and resilient—qualities every business needs to thrive.

And wait for it—this isn’t just about nice vibes. According to Forbes, achieving true gender equality in the economy could add trillions (yes, trillions!) to global GDP. So it’s not just about fairness; it’s good business sense.

Live Your Best Life—But Make It Informed

Now, here’s the heart of it: everyone has the right to choose the lifestyle that works for them. Want to stay home and build the dreamiest Pinterest-worthy life? Go for it. Want to climb the career ladder and smash that glass ceiling? Amazing. Want a mix of both? Love that for you but I know the juggle is tough so I am on standby to help if it all gets too much. 

But—and it’s a big but—make sure your choices are truly yours. Don’t let a fleeting TikTok trend or societal expectations make decisions for you. Financial independence gives you options, and options are freedom.

So, What’s the Answer?

Balance. Let’s create a world where women can work and still have time to bake those dreamy sourdough loaves if they want to. Flexible working conditions, better childcare options, and equal parental leave with the men actually taking the leave are absolute game-changers. It’s about sharing the load and respecting every woman’s choices—whether she’s running a business, a household, or both.

So, next time you scroll past one of those ‘soft girl’ videos, enjoy it for the aesthetic, but remember: real empowerment is about having the freedom to choose—and keeping the keys to your financial independence firmly in your own hands.

P.S If you a career mum and want to take things to another level in life and career, reach out here for chat.