Soft Skills Sales Training For Sales Teams

The Importance of Soft Skills in Sales

Soft skills are critical for driving revenue and building long-term relationships. While hard skills like product knowledge and market expertise are important, interpersonal abilities separate top performers from the rest.

How TrainSMART Can Help

Partnering with TrainSMART equips your sales team with the nuanced abilities that enable success. With decades of sales experience, we understand what makes top performers stand out.

Customizing Training to Your Sales Process & Style

The Pitfalls of Generic Sales Training

Generic training rarely improves performance. For meaningful results, soft skills training must align with your team's strengths, culture, and sales methodology.

TrainSMART's Tailored Approach

We take a completely customized approach based on in-depth assessments of your sales team and process. Key areas we tailor include:

• Sales Style: Consultative vs. prescriptive, relationship-focused vs. transactional, team vs. individual contributor models.
• Strengths & Weaknesses: Assessed for each team member to target growth areas.
• Sales Process: Training maps to your unique methodology and objectives.
• Product/Service Nuances: Workshops incorporate industry-specific case studies.

The Benefits of Customized Training

With training tailored to your team, concepts resonate deeply. Exercises have real-world applications, leading to skill adoption back on the job.

Key Soft Skills for Sales Success

While we customize training based on your needs, core competencies we commonly include:

Rapport Building

• Mirroring, inclusive language, personalized small talk for emotional connections.

Active Listening

• Asking thoughtful questions and listening without judgment to demonstrate genuine interest.

Consultative Discovery

• Guiding prospects through co-creating solutions by asking the right questions.

Influencing & Persuading

• Framing benefits persuasively, establishing credibility and appealing to emotions.

Dealing with Objections

• Anticipating concerns and addressing them confidently and collaboratively.

Building Confidence Through Interactive Exercises

We build confidence in these areas through interactive exercises like roleplaying tailored sales scenarios. Participants receive personal feedback from sales experts on applying best practices.

TrainSMART's Empowering Approach

Focusing on Emotional Intelligence

Our philosophy centers on emotional intelligence, ethics, empowerment, and unlocking human potential. This empowers authentic connections.

Teaching Subtle Influence Skills

We teach subtle influence skills without aggressive techniques.

Promoting Discovery and Listening

Training promotes asking discovery questions and listening over prescribing.

Embracing Diversity and Ethics

We embrace diversity, ethics, and adding value as the key to "win-win" relationships.

Motivating Participants to Connect Authentically

Participants find this nuanced approach highly motivating. They gain confidence in reading others and applying soft skills techniques authentically.

Investing in Your Sales Team's Potential

The Importance of Interpersonal Skills in Closing Sales

Alongside technical expertise, soft skills training develops the interpersonal abilities that close sales.

The Impact of Customized Training on Revenue Growth

An investment in customized training makes the difference in powering revenue growth.

Contact TrainSMART to learn more about our sales team training approach. Let's discuss boosting your team's skills through customized workshops tailored to your objectives and style.

The Potential Outcomes of Soft Skills Training

• Improved Connections
• Higher Closing Rates
• Increased Customer Loyalty

Unlocking your team's potential with soft skills training provides a direct path to improving connections, closing rates, and customer loyalty.