Spatial video - a marketing & sales booster.

Apple is paving the way for XR’s new killer application: Walk-in memories - Portals that transport you into your past and let you relive memories in an emotional, totally immersive way.

Imagine transporting your customers inside your brand story, letting them relive iconic moments or explore a future product launch. The new technology to realize that is called spatial video, and it has a lot of unused potential for marketing and sales purposes.

But what exactly are spatial videos? Unlike static 3D or 360° video, spatial video lets you move around in a scene to reveal different perspectives, just like you would experience a physical environment in real life. 

So if you lean, duck or step sideways, your view shifts accordingly. These simulated 6 degrees of freedom create an immersive experience. This technology will be used for personal videos (created with smartphones) to add a new level of immersion, as well as in the context of high-quality brand-communication and marketing.

Real-time AI tools create a depth map of the stereoscopic 3D video, allowing you to move within the video.

Imagine the impact on:

• Brand loyalty: Let customers become part of your brand narrative, fostering deeper emotional connections.
• Product launches: Generate excitement and pre-orders by offering virtual walkthroughs of unreleased products.
• Sales conversions: Increase product understanding and desire through interactive 3D demonstrations.

An example of a spatial video on reddit:

Spatial video technology is still evolving, and comes with certain limitations in terms of usability but Apple has paved the way for early adopters, so let’s go ahead and reap the rewards. 

See Videocast on the topic here.

Also - you don’t necessarily need a headset to view these videos, you can also watch them via smartphone or directly in a web-browser, so no one misses out!

At Junge Römer, our technical and creative expertise helps us to create emotive walk-in worlds and -memories that put the consumer at the center of the story. Let us guide your brand in awakening the motivational power of spatial videos. 

Let's discuss how we can craft immersive spatial video experiences to take your marketing and sales to the next level.

Any questions about this topic? Do you have doubts this can work?

Leave a comment. Me and my team will be happy to help.

In the meantime, learn more about >> our immersive video services.

Subscribe to our monthly XR Executive Brief and never miss out on the latest business solutions.