'They Spent Their Life Savings on Life Coaching' - NYT

"Some people who wanted to improve their lives and careers through coaching were trapped in what they described as a pyramid scheme." The New York Times

The New York Times reported that some individuals seeking to enhance their lives and careers through coaching were caught in what they perceived as a pyramid scheme.

Life is akin to a Hero's journey, transitioning from the "Known to Unknown." We constantly receive the 'Call to Adventure,' but often delay our response (Joseph Campbell).

Just as a Master appears when the student is ready, the coaching process (not the coach as an individual) emerges. This journey is far from easy; it's challenging and transformative, much like any spiritual journey.

Once we heed the call to adventure and take the first step, guidance from a mentor or coach becomes available. In the everyday world, we often say, "Seek help." In this realm, however, help finds us.

I believe coaching appears when we respond to the Call to Adventure.

The key, then, is to stay committed. Many coaching clients falter here, remaining in the 'Known' for longer than necessary.

If you’ve started coaching with a professional coach but haven’t fully committed to the process, no one can help! #FreeWill!

Who is a professional coach?

A professional coach is

1. Trained & Certified: They have completed training and certification from institutions offering ICF-approved Level 1, 2, or 3 programs. For example, Regal Unlimited - The Coaching School for the World
2. ICF Credentialed. They maintain their credentials by renewing them every three years, adhere to the ICF code of ethics, and are active members of their local ICF chapter. For example, the International Coaching Federation is the gold standard in professional coaching.
3. Lifelong Learners: They continually learn and grow, both for ICF renewals with CCEUs and beyond.
4. Deep Work: They focus on self-work to deepen their presence and embody the coaching mindset, aligning with ICF coaching competencies.
5. Experienced: They have a proven track record with real testimonials and referrals to demonstrate their success.

All coaching is transformational, whether executive, wellness, business, spiritual, or life coaching.

This The New York Times article throws up some important points:

She is part of a growing cohort speaking out about the opaque underbelly of life coaching, an unregulated industry with an often-hefty price-tag, and a significant cost reaching far beyond funds spent.

1. Growing Industry: More people are discovering the power of authentic coaching.
2. Transparency Concerns: While the article suggests an opaque underbelly, coaching thrives on transparency. Clients demand transparency from doctors, teachers, and trainers, so they should do the same with coaches.
3. Hefty Price Tag: What is considered hefty is subjective. Coaching involves continuous investment in credentials, enhancing coaching capabilities, and running a business, much like any other professional practice.
4. Beyond Financial Costs: The coaching fee is not just a cost; it’s an investment in transformational work. Personalized coaching cannot be compared to generalized guidance from religious institutions or universities.

Professional (life) Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. (ICF definition of Coaching)

Choosing the Right Coach:

1. Hire a Professional: Ensure your coach meets all the above criteria. Clients often fall for marketing tactics when choosing a coach. It’s as important as choosing a life partner, business partner, or spiritual teacher. Invest time in your selection process.
2. Marketing Gimmick: Did the client referred to in the article fall for the podcast and subsequent promotions? Was due diligence done in the selection process?
3. Request a Demo Session: Experience the coaching to ensure a good fit. Don’t be swayed by flashy marketing; assess the coach as a person.
4. Right to Exit: Both the client and the coach can exit the engagement if it’s not working. Did the client exercise this option in the article? The client (and the coach) can exit the engagement if it is not working. Did this client exercise it?

The article mentions, “Life coaching attracts people who are vulnerable to exploitation.” This can happen in any field if due diligence is not done. We must be careful to avoid being misled.

“Coaching is a self-regulated industry...” - Carrie Abner, CAE, ICF. 'Clients should ensure they work with trained, experienced, and credentialed coaches.'

Two Sides to Every Industry: Every industry has pros and cons, and coaching is no exception.

In Conclusion:

• Coaches: We have a responsibility to uphold the profession.
• Clients: It’s your time, effort, energy, and money. Choose wisely.
• ICF: As a global coaching body, the ICF is doing its best to maintain professional standards.

The NYT article: They Spent Their Life Savings on Life Coaching