The Sponsorship Experts’ Engagement and Activation services help brands utilise the power of sponsorship

Sponsorship is more than simply placing a logo in the right places. The success of sponsorship lies in brands’ ability to engage and activate their audiences.

No sponsorship is complete without engagement and activation. That is why The Sponsorship Experts have an experienced team of consultants helping brands understand how to find the right sponsorship and maximise its benefits to suit specific marketing needs.

The Sponsorship Experts’ Engagement and Activation services encompass the whole sponsorship cycle from research and development, such as sponsorship audits and market activity reports, to execution-related services such as negotiation, sales promotion and direct marketing. Post-event services include measuring sponsorship effectiveness through qualitative and quantitative analysis.

"As managing director of Jaguar Land Rover Asia Pacific, I hired Paul’s services on three occasions. We had exceptional results from his management of our sponsorship of three events for both Jaguar and Land Rover brands. Paul’s services enabled us to leverage the events we sponsored to directly deliver sales results from the events in addition to building brand awareness. The results more than covered the cost of our sponsorship. I would have no hesitation in recommending Paul’s services," says Richard Haigh , former Managing Director, Jaguar Land Rover Asia Pacific.

The Sponsorship Experts help with sponsorship audits, making sure that every aspect of the sponsorship is understood and quantified, Market Activity Reports, covering sector and competitor analysis, and management services, helping brands manage different sponsorship options. Brands will also get support negotiating rights and finalising contracts as well as creating PR strategies and measuring sponsorship effectiveness through qualitative and quantitative analysis. Last but not least, the Engagement and Activation service helps brands recognise and exploit the benefits of sponsorship, which include driving awareness amongst primary and secondary audiences and creating meaningful customer and partner relationships.

The Sponsorship Experts use PerforMind™ a provider of sponsorship software which helps brands manage their sponsorships. Through a scientific and objective approach of auditing the effect of existing or planned portfolios, identifying opportunities, analysing competitor activity, and creating exploitation plans, PerforMind™ is a central part of The Sponsorship Experts’ approach to defining sponsorship strategy.

For more information about The Sponsorship Experts’ Engagement and Activation services please click here.

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.

Please contact us for more information: Tel./Fax: +66 2622 0605 – 7 Email: info@paulpoole.co.th

This article was first published in PP(SEA)CL's April 2024 newsletter.