Spotify announces game-changing platform #technology for #podcasters and for #podcast #advertisers.

Today, Spotify announced their new proprietary podcast ad technology, Streaming Ad Insertion (SAI), which will show podcast advertisers and creators access to important information on their listening audiences. Until now, podcasters and marketeers struggled to obtain any measurable ad metrics.

GAME-CHANGING news for a lot of people on podcasts and brand enthusiasts!

The Spotify technology will finally reveal key metric, such as actual ad impressions, frequency, and reach, as well as anonymous listener age, gender and listening device type.

In previous years, podcasts have been delivered by the way of downloads from RSS feeds, which would make this sort of data collection tricky, if not impossible.

The shift to streaming changes that, as Spotify can utilise its suite of planning, reporting and measuring capabilities, just like it does for music.

At launch, the new technology will only be available to its original and exclusive shows.

Spotify has over 200 million listeners across more than 75 countries worldwide. They are the second most popular place or platform to listen to podcasts in the world — and growing even faster. The podcast audience of Spotify has nearly doubled since the start of 2019.

On Spotify, people can stream or download a show on Android and iOS, desktop, across gaming consoles, cars, TVs, smart speakers, and on whatever else they use to listen in.

Spotify for Podcasters makes it easy to upload a podcast to Spotify, and see the data and insights they need to grow an audience.

With the unveiling of this new ad metrics #technology, podcasters and brands can now promote their podcast with tailored audio ads.

Spotify Ad Studio lets you create and manage audio campaigns in minutes, with options for different sized budgets. Simply submit a script and pick a background track, and we produce the ad complete with recorded voiceover.

If you're a podcast creator, you've no doubt tuned into your fair share of podcasts. And when you've listened to an outstanding informational one, how often do you find yourself thinking about it after you'd popped your earbuds out? Or bringing up factoids from it in conversation with friends? This happens a lot when a podcast has not just entertained you—maybe without you even realizing it, it's taught you something. No surprise, then, that podcasts are being looked to as a promising new tool in the field of education.

Academics were some of the earliest adopters of podcasting and remain popular hosts. The format allows for deep explorations of topics beyond an introductory level and specialization in extremely niche topics. It’s a style perhaps best embodied by Peter Adamson’s long-running History of Philosophy Without Any Gaps. But some podcasts are now investing more in general education avenues as well.

Consider Duolingo, the language learning app. Over the past two years, the company has expanded its footprint into the world of podcasting, first with a Spanish-language podcast in December 2017 and then a French version in June 2019. Episodes are bilingual, and conversations take place between two people in French or Spanish with English narration framing the scenes. Transcripts for each episode are available on the Duolingo podcast website.

Connecting with educators.

It’s all a precursor to where Duolingo wants to go next: inside classrooms. “We are aware [anecdotally] of teachers who have listened to the podcasts with their students in a classroom setting to complement their regular coursework,” says Michaela Kron, Senior PR Manager at Duolingo. She notes that her team is in the process of creating teaching materials to accompany the first seasons of both language versions.

Connecting with your audience and market.

Podcasts are a perfect way to connect with and truly engage with your audience and intended market. Clients of mine have driven a ton of business because they are positioned as experts and authorities in their niche.

In 2020, we see podcasts creating a major shift in the way to communicate and engage with audiences, and continuing to stir the pot against traditional radio listening audiences.

#breakingnews #SocialMedia #PESO #Marketing #Model #Launch&Scale #Podcasters