Spotify’s ‘sachet’ pricing strategy | Sintex media pitch: Exclusive | CCPA and ASCI to strengthen advertising regulation in India

Spotify India MD Amarjit Singh Batra on how 'sachetisation' is fueling the music streamer's growth in India

After five years of operations in India, how is the global streaming major Spotify thinking about building on consumer and market trends to secure its future growth? How is Spotify tailoring its plans, products and marketing to suit the Indian audience?

In an exclusive conversation with Storyboard18's editor Delshad Irani , Amarjit Singh Batra, managing director of Spotify India and general manager for the streamer's South Asia Middle East and Africa markets, shared what it takes to make noise in a complex media and entertainment market.

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Sintex's media account on pitch: Exclusive

Sintex, the world's largest producer of plastic water tanks and Asia's largest manufacturer of corduroy fabrics, has called for a media pitch, Storyboard18 can confirm. The country's leading media investments firms are vying for the mandate.

Storyboard18 was the first to report when McCann Worldgroup won the creative pitch for Sintex earlier this year. The IPG Group-owned ad agency's media stablemates like Lodestar UM, Initiative Media and its arm BPN fall under IPG Mediabrands.

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Digital ad impressions surge beyond pre-pandemic levels, shows 4X growth in 2023 over 2019

Ad impressions on digital medium have finally surpassed pre- pandemic levels increased . According to latest TAM data ad impressions on digitally grew by almost four times in 2023 over 2019. There was significant year on year growth too. Compared to calendar year 2022, there was increase in ad impressions by 31 percent in 2023 on digital medium.

In quarterly trends, Q4 of 2023 saw a growth of 71 percent compared to Q1 of 2023. Additionally, both Q2 and Q3 of 2023 witnessed growth in ad impressions by 60 percent and 43 percent respectively over Q1 of 2023.

Leading sectors in 2023 were services, computers, banking/finance/investments, education, auto, food and beverages, telecom products, personal accessories, corporate/brand image and retail.

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CCPA and ASCI join hands to strengthen advertising regulation in India

The Department of Consumer Affairs (DoCA) and The Advertising Standards Council of India (ASCI) both operate with a mutual goal of protecting consumer interests. This objective is central to the missions of both ASCI and the Central Consumer Protection Authority (CCPA) when it comes to the issue of misleading advertisements.

ASCI's code and associated guidelines in the area of advertising are in sync with several guidelines enforced by the Central Consumer Protection Authority. These encompass guidelines concerning misleading advertisements, dark patterns, influencer guidelines, coaching institutes, greenwashing and more.

In light of this alignment, the CCPA has recognized that any violation of ASCI's code pertaining to misleading advertisements may potentially contravene the Consumer Protection Act of 2019 and its related guidelines.

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Government initiates creation of independent regulator for e-gaming services in India

The central government is working on putting together an independent regulator to oversee e-gaming services, permitting only registered entities to operate in India.

According to an ET report, the National Law University (NLU) Delhi, in collaboration with the E-Gaming Federation (EGF), is engaging with industry stakeholders to shape future gaming regulations.

This initiative follows the Ministry of Electronics and Information Technology's (MeitY) decision to forego self-regulatory organizations for online gaming in January.

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