Spotlight Shines on Publicity For Good’s Heather Holmes in the Girl Take Note Podcast to Unevil the Secrets of PR Success
Publicity For Good
Public Relations agency passionate about purpose driven businesses and making a positive change in the world.
Discovering the Secrets of PR Success
Heather DeSantis, the driving force behind "Publicity for Good," recently stepped into the limelight as a guest on the engaging "Girl Take Note Podcast," hosted by Shaunie Sanders. This insightful conversation offered listeners an exclusive glimpse into Heather's journey in the world of public relations (PR). Let's dive into the highlights of this captivating podcast episode.
Navigating the World of PR:
At the heart of the conversation was Heather's exciting journey through the PR industry. With over a decade of experience, Heather shared her insights into a dynamic field where adaptability is key. PR, she emphasized, is far from routine; it demands constant agility to meet client needs and stay ahead of industry trends.
For those aspiring to enter the world of PR, Heather's advice was straightforward: start with an internship at an agency. It's the ideal launchpad for anyone looking to explore PR's diverse facets, whether in nonprofits, lobbying, or fast-paced agencies.
Internships: Still Worth It?
The discussion also touched on the relevance of internships in today's entrepreneurial landscape. Heather acknowledged that many young professionals now prioritize entrepreneurship. However, she stressed the value of gaining experience at established organizations before venturing into entrepreneurship. Such experiences offer invaluable perspectives and empathy often overlooked by young business owners.
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Growth and Knowing When to Expand:
Heather shared her journey of growing her company, "Publicity for Good." She highlighted the pivotal moment when she realized it was time to expand her team. This decision was driven by rising revenues and the need to delegate tasks that didn't align with her passion and expertise.
Her story will resonate with entrepreneurs who recognize that their businesses have outgrown their one-person operation. Heather's journey illustrates the importance of recognizing the need to hire and delegate, setting the stage for a more scalable future.
Building a Reputation and PR's Impact:
A significant portion of the podcast focused on the stellar reputation of "Publicity for Good." Heather emphasized that her company is known not only for its work but also for its ethical values and mission. Clients witness the transformative power of PR on their brands, and the company's reputation reflects its principled approach.
Heather's narrative underscores PR's influential role in the business world. While social media and personal networks are vital, mainstream media exposure can introduce entrepreneurs to entirely new audiences, allowing them to communicate their unique messages more effectively.
Words of Wisdom for Aspiring PR Professionals:
In closing, Heather offered valuable advice to young women considering a career in PR. She stressed the importance of aligning career goals with personal values and seeking guidance from mentors who have lived similar journeys—a compass for success.
Heather DeSantis' appearance on the Girl Take Note Podcast shed light on the fascinating world of PR, emphasizing the significance of internships, growth, reputation, and the alignment of career aspirations with personal values. Her inspiring journey continues to guide aspiring PR professionals and entrepreneurs while championing ethical values and making a lasting impact on the PR landscape. Heather DeSantis is a name to remember in the world of public relations.