The Startup Starter Kit: What founders need to invest in to be the employer of choice.
As you scale up, there are apparent places you’d want and should invest in – from product to marketing, you’re looking for means to build, and build better. The sure shot way of building better is by bringing better people onboard. To do so, you need to be the employer of choice for the best talent. You want to attract talent that’s perfect to scale up and then make sure you retain those employees too.
How do you do that? You invest in the right places (and people)
Talent acquisition isn’t just about finding employees, it’s about finding the right ones. You want a Talent Acquisition team who can find candidates for you that don’t just fit the role but have a clear growth path within your company. With the right talent, you’re solving for your future hires too by being able to promote from within. A solid Talent Acquisition team that has an extensive network and immense passion to fit the right people for the job, industry and culture means you’ll always get the job done because they will too.
On a related note: Passion Connect has closed 750+ roles with a network of over 200,000 founders, and professionals.
People maketh products – if you’re looking to build a similar product as another start-up, acquihire the same people. Build your verticals with a dream team that’s already made it work with a splendid product and technology team by acquihiring or acquiring another startup. Get in touch with innovative startups and bring on board the people who will maketh your product.
On a related note, our Acquihiring and Partnerships specialises in connecting the right founders to the right teams. With over 11 acquihires/acquisitions in the Blume Ventures ecosystem alone, Swati Gupta and her team will help you connect with a team that makes a huge impact on your product. Reach out to her at swati@passionconnect.co to know more.
When it comes to being the best employer in the startup ecosystem, the goal is not just to seek out talent but attract them too. With the right image and social media presence, you become more visible to candidates seeking you. Moreover, a better work culture ensures that attrition rates are in check. Talent Branding helps in doing just that.
Talent Branding essentially helps attract better talent by creating strategic, branded communication at every candidate touchpoint, even before they apply to you. It also helps build better culture by creating holistic HR strategies throughout the entire employee lifecycle.
Recommended by LinkedIn
With Passion Connect’s robust talent branding vertical, we’ve helped companies improve their Glassdoor rating from 3.2 to 4.1 within a quarter, and helped LinkedIn post impressions grow by 120% on average every 3 months.
If you want to transform your company into an employer of choice, get in touch with Trishla Mehta at trishla@passionconnect.co
Yes, you can always hire managers and senior leaders, but what’s even better is helping your current employees upskill themselves to grow your company from within and retain those who are as passionate about your company’s mission as you are. With the right training for First Time Managers or even communicative training, you can spend fewer resources as opposed to hiring from the outside and spending months to align them culturally. By upskilling the talent on board and investing in Learning & Development, you will have a lesser attrition rate too.
And yes, we do this too. From “how-to-hire” programs to first-time manager programs, to leadership development programs for founders and CXOs, we have every L&D need covered. Reach out to Sunanda Banerjee at sunanda@passionconnect.co to know more.
What is your industry’s benchmark for salaries across verticals, what are the most common perks offered, how are organisation structures built, what is the perception of your brand vs others, what trends have emerged in recruiting, and what are job-seekers looking for in a job, all this knowledge and more can help you make sure a candidate chooses you, over your competitors. Research and the right consultants are what you need to invest in to do just that.
If industry benchmarking is something that you’re looking for, reach out to Yashna Ray at yashna@passionconnect.co
Looking to become the dream workplace of any candidate? Try us at www.passionconnect.co
-Sakshi Prabhu, Content Specialist - Marketing.