Stop Chasing Shadows: The Smart Job-Seeker’s Guide to Going Beyond LinkedIn Posts

Stop Chasing Shadows: Why Job Seekers Need to Look Beyond LinkedIn Posts

Let’s face it—job hunting on LinkedIn often feels like shooting arrows into the dark. You see a promising job post, tailor your application, and hit "Apply." But then… crickets. No updates, no feedback—just a growing sense of frustration.

Here’s the truth: not all LinkedIn job posts are created equal.

• Some postings exist solely to drive traffic and engagement on company pages.
• Others are outdated, filled internally, or never meant to be serious hiring opportunities.
• Worst of all, a few might even be outright fake.

So, What Should Job Seekers Do Instead?

It’s time to get proactive and rethink your approach. Here’s how:

1. Identify and Research Target Companies: Focus on organizations that align with your career goals, values, and skill set. Don’t just wait for job postings—understand their structure, culture, and challenges.
2. Connect with Decision-Makers: LinkedIn isn’t just a job board; it’s a networking platform. Reach out to leadership teams, hiring managers, and department heads of your target companies. Send personalized messages that highlight your interest in their organization and what value you can bring.
3. Build Authentic Relationships: Networking isn’t about bombarding people with your resume. Start genuine conversations. Comment thoughtfully on their posts, share relevant insights, and let them see you as a professional, not just a job seeker.
4. Leverage Referrals: Referrals still carry significant weight in hiring decisions. Cultivate relationships within your network and politely ask for introductions or recommendations when appropriate.
5. Create Opportunities: Instead of waiting for a job to be advertised, pitch your ideas or solutions to problems you notice within the company. Show that you can bring immediate value.

Why This Matters

Most job seekers rely heavily on job boards, which often results in their applications being lost in the abyss of automated applicant tracking systems. By focusing on direct connections and meaningful conversations, you increase your chances of standing out and being remembered when opportunities arise.

Remember: Jobs don’t hire people; people hire people.

Final Thoughts

The job market is competitive, but waiting passively for an update is not a strategy. It’s time to move beyond just applying and start building relationships that matter.