Stop Sabotaging Your Reach: Why Public Speakers Are Ignoring LinkedIn Newsletters (And Why They Shouldn’t

Are You Tired of Speaking to the Same Crowd Over and Over?” 

 “What if You Could Turn That Applause into Consistent Opportunities?”

Let's pause for a second. You might be thinking: "I already have a website, social media, and a mailing list. Why do I need yet another tool like a LinkedIn Newsletter?" 

Here’s the truth: The digital landscape has changed, and if you’re not leveraging LinkedIn, you’re leaving money and opportunities on the table.

The Global Pain of Missed Opportunities 

Public speakers everywhere are grappling with the same issue: visibility. You deliver an amazing speech, but after the event, the connection fades. According to a LinkedIn report, 80% of professionals use LinkedIn to grow their networks and discover content, yet less than 1% of LinkedIn users consistently publish newsletters. 

That means you’re competing with fewer voices for the attention of decision-makers who want to hire speakers like you. 

The Targeted Pain of Public Speakers 

Imagine this: You’ve spent years honing your craft. You have the testimonials, the standing ovations, and maybe even a killer reel. But when event planners search for someone with your expertise, they never find you. Why? Because you’re not consistently showing up where they’re looking. 

Here’s the kicker: LinkedIn is the first place event organizers check for speakers. If your presence is nonexistent or inconsistent, you’re missing out on gigs you deserve. 

 A Story to Put It in Perspective 

Let me share a quick story. I recently worked with a talented speaker, Lisa, who was delivering incredible talks but struggling to turn her success on stage into consistent bookings. Her LinkedIn profile was decent, but she wasn’t leveraging it to its full potential.

When I suggested starting a LinkedIn Newsletter, she hesitated, thinking it would be too time-consuming. But once we launched her newsletter, everything changed. Each week, she shared her unique take on leadership trends and stories from her speaking experiences.

Within three months, her subscriber base grew to over 2,000 professionals, including HR leaders and event planners. One newsletter caught the eye of a corporate event organizer, leading to a paid gig that covered her annual revenue goal in one booking.

This is why I’m so passionate about LinkedIn newsletters. I’ve seen firsthand how they can transform a speaker’s visibility and open doors to opportunities that were once out of reach. My job is to help speakers like Lisa not just get on stage but stay in demand. Let me help you do the same.

Stop Waiting for Opportunities—Start Creating Them

If you’re waiting for your next gig to come from a referral or a cold email, you’re playing small. LinkedIn Newsletters are your secret weapon to turning passive connections into active opportunities. 

Why Public Speakers Need LinkedIn Newsletters 

1. Establish Thought Leadership 

Your voice is your brand. A newsletter lets you showcase your expertise and share unique insights directly with your audience. 

Statistic: Professionals who publish consistently on LinkedIn are 3x more likely to be contacted by recruiters and decision-makers (LinkedIn). 

2. Engage a Targeted Audience

When someone subscribes to your newsletter, they’ve opted in to hear from you regularly. That’s a warm audience ready to engage. 

3. Open Doors to Gigs 

Event planners often look for speakers by consuming their content. Your newsletter becomes a living portfolio of your expertise. 

4. Boost SEO and Discoverability

LinkedIn newsletters are indexed by Google, increasing your chances of being discovered by a global audience. 

The Solution: Deborah Northcutt Has Your Back 

Here’s the good news: You don’t have to figure this out alone. I specialize in helping public speakers leverage LinkedIn to amplify their voice, grow their audience, and land more gigs. 

Together, we’ll: 

- Craft a compelling newsletter that aligns with your brand. 

- Build an audience of engaged subscribers. 

- Use strategic content to attract event planners and decision-makers. 

Imagine This Transformation 

Picture this: You wake up to an email from a high-profile event planner who’s read your newsletter. They’re impressed, and they want you on their stage. Your calendar is filling up with paid gigs, your influence is growing, and your message is reaching people you never thought possible. 

This isn’t just a dream—it’s what happens when you take control of your visibility with a LinkedIn Newsletter. 

Your Next Step: Let’s Amplify Your Voice 

I’m Deborah Northcutt, and I’m here to help you transform your speaking business. Let’s create a LinkedIn Newsletter that turns applause into opportunities and connections into gigs. 

Click below to schedule your free consultation. Your next big speaking engagement starts here. 

Schedule My Free Consultation Now

You’re one step away from being seen, heard, and booked.

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