Story of the Blind Man and the Advertising Writer
It's story time !! :)
The blind man and the advertising story is a simple fictional story. One of my all time favourites. This story shows the power of words. In a business context how important is the use of words ? Apart from that this story highlights the importance of right kind of marketing, advertising, how experience/expertise play a vital role in success, innovative thinking etc.
Read and decide for yourself and let me know what you feel.
An old blind man was sitting on a busy street corner in the rush-hour begging for money. On a cardboard sign, next to an empty tin cup, he had written: 'Blind - Please help'.
No-one was giving him any money.
A young advertising writer walked past and saw the blind man with his sign and empty cup, and also saw the many people passing by completely unmoved, let alone stopping to give money.
The advertising writer took a thick marker-pen from her pocket, turned the cardboard sheet back-to-front, and re-wrote the sign, then went on her way.
Immediately, people began putting money into the tin cup.
After a while, when the cup was overflowing, the blind man asked a stranger to tell him what the sign now said.
"It says," said the stranger, " 'It's a beautiful day. You can see it. I cannot.' "
Source - Adapted