Strange Copywriting Tips That Work Exponentially

Copywriting is the art of using words to persuade and influence an audience to take a specific action. While there are many tried and true copywriting techniques, there are also some strange tips that can work exponentially to improve the effectiveness of your copy.

In this blog post, we'll explore some strange copywriting tips that you may not have heard before.

These tips will fuel your business, provoke more thought, heighten engagement, and prepare you for launch season.

Use Negative Words

While it may seem counterintuitive, using negative words in your copy can be an effective way to capture your audience's attention (don't tell my college professor:))

Negative words such as "stop," "avoid," and "never" can help to create a sense of urgency and motivate your audience to take action.

For example, instead of saying, "Get our newsletter," try saying "Stop missing out on important updates - sign up for our resource community today." This framing emphasizes the negative consequences of not signing up for the newsletter, which can be a powerful motivator for your audience.

Use Repetition to Educate

Repetition is a powerful tool in education, and copywriting is no different.

Repition allows you to emphasize key points and make them more memorable. By repeating key phrases or words, you can create a sense of rhythm and flow in your copy that draws your audience in.

For example, instead of saying, "Our product is easy to use," try saying, "Our product is so easy to use; you'll wonder how you ever managed without it." The repetition of "easy to use" emphasizes the product's key benefit and makes it more memorable for your audience.

(This will also help you create a seamless branding guide as you choose a few key phrases to use over and over again)

Power Words as Fuel

Power words are words that evoke strong emotions and feelings in your audience. By using power words in your copy, you can create a sense of excitement and enthusiasm that motivates your audience to take action.

Examples of power words include "awe-inspiring," "mind-bending," "unbelievable," and "cultivate." You will create a sense of anticipation and excitement that motivates your audience to learn more about your product or service.

**These words should use ACTIVE voice (think present and forward tense adjectives) instead of PASSIVE voice, which will appear dull.

Metaphors and Analogies

Metaphors and analogies are powerful tools in copywriting that will help explain complex concepts simply and memorably.

Education and nurturing take place when metaphors and analogies are in your copy.

Help your audience understand your product or service in a way that resonates with them directly if you know which analogies they'll relate to.

For example, instead of saying, "Our software makes it easier to manage your finances," you could say, "Our software is like a personal finance assistant that helps you stay on top of your finances." This analogy helps explain the software's benefits in a way that's easy to understand and remember.

Humor Because We All Like Entertainment

Humor is a powerful tool in copywriting that can help to create a sense of connection and rapport with your audience. By using humor in your copy, you can make your audience feel more relaxed and engaged, making them more receptive to your message.

However, it's important to use humor strategically and in a way that's appropriate for your audience. Offensive or inappropriate humor can do more harm than good and turn your audience off.

"Reading the room" and getting a second or third set of eyes on your copy and content will eliminate inappropriate humor.

Bullet Points and Odd Numbers

There's something about using odd numbers in your communications strategy that lures eyeballs and gets the folks to pay attention to your brand.

People are more likely to tap a post with a negative number like 21 versus 12.

Psychology holds a beautiful treasure chest to make your content more thought-provoking and memorable, so try this in your blogs, emails, and social media hooks (first line of your caption)

Then, you should use bullet points to make your content digital-friendly. People may like the post if you're writing long paragraphs on social media, but we can almost guarantee they are reading only some of it.

You can save the long stories for your email list, and be sure to create digestible content no matter what medium you're using.

Conclusion

In conclusion, these strange copywriting tips will allow you to develop a thriving content empire that resonates with your audience and drives conversions for your business.

Remember to experiment with different copywriting techniques and find the ones that work best for your audience and your brand.

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