Strategic Plan | Ultimate Guide

A new guide has been posted on the Gurulocity Brand Management Institute site. Click here to read the Strategic Plan Ultimate Guide. Excerpt below.

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Strategic plans are a must-have to uncover not only your brand’s goals but also future opportunities and challenges. In this guide you’ll learn the best strategic plan format and structure, questions to ask when creating your long-term strategy, and how to write the outline. 

Whether you’re starting from scratch writing a strategic plan or just tweaking a plan that’s in place, this ultimate guide will give you a critical eye and a proficient skill set for creating and maintaining the strategic planning process.

6 questions to write a strategic plan: 

1. What is the current state of your business (starting point)?
2. Where are we going — where could we be? 
3. What key issues (or opportunities) stand in our way? 
4. What are the strategies that address the key issues? 
5. What are the initiatives/actions that enable the strategies? 
6. How will we know if the strategies are working? 

In order to actually write a strat plan, you have to know your business. You really need to learn the potential of your company and the key issues for your specific business. 

This guide’s purpose is to give you the tools you need to create a strategic plan for your brand.

Click here to read the entire guide.

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ABOUT THE AUTHOR

Hi, I'm Kevin! I'm the founder and CEO of the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson, Sephora and Gorilla Brands.

I'm also a featured instructor for the American Marketing Association, lecture at the IU Kelley School of Business, and have been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. I previously worked for 20 years in the corporate and agency world growing notable consumer brands.

You can connect with me on LinkedIn, TikTok, and Twitter.

This article originally appeared on gurulocity.com.