Stretched Too Thin? It's Time to Invest in Key People to Fuel Your Business Growth.

Business growth isn’t a straight, upward climb; it’s a series of plateaus and surges. This cycle often leads to a classic question: should you grow your revenue with your current team and then hire, or hire a key person to help you grow? While it seems logical to grow first, my experience shows that waiting too long can be costly. Stretching your team too thin can hinder expansion, reduce quality, and ultimately stall growth. Investing in fresh, talented people, even before you feel “ready,” is often the best way to reach that next level.

The Hiring Dilemma: Why Investing in People is Essential

Holding off on hiring until your business has “outgrown” your team may seem financially prudent, but this approach can overextend your current staff. Overextended teams may struggle to maintain the quality and service that initially drove your success, leading to burnout and turnover. To truly scale, bring in the right people early. Remember, a new hire doesn’t have to be 100% funded from day one; think of this as an investment that drives returns as you grow.

Take Goodwill, for example. Though we’re a mid-sized organization, we face universal challenges: attracting, developing, and retaining talent while balancing business finances. No matter your company size, a skilled, well-supported team is foundational to success.

Building an Outstanding Team: Attract > Develop > Retain

Attracting Talent: Finding People Who Fit

Recruiting isn’t just about filling roles; it’s about aligning with people who resonate with your mission and see growth potential in your organization. Key steps include:

1. Define Mission and Culture: Candidates who align with your purpose and values are more likely to thrive.
2. Network Actively: Use personal and professional connections to find referrals who share your team’s values.
3. Build a “Virtual Bench”: Like a strong sports team, keep a “bench” of potential candidates ready for new opportunities.
4. Conduct the Ultimate Interview: Observe potential candidates in real-world interactions, what my son calls the “ultimate interview.” Whether it’s a barista’s problem-solving or a clerk’s courtesy, you can see firsthand qualities that align with your company values.
5. Brand Your Workplace: Use social media and community involvement to show what makes your workplace unique.

Developing Talent: Growing Together

Developing your team is an ongoing commitment and a critical investment. When people see opportunities to grow, they’re more likely to stay and contribute meaningfully. Consider:

1. Foster Continuous Learning: Encourage workshops, certifications, and upskilling.
2. Establish Career Paths: Show employees a future with your organization through defined growth opportunities—a focus area in our 2025 budget at Goodwill of WNY.
3. Promote Mentorship and Coaching: Peer mentorship fosters growth and strengthens team unity, and don’t hesitate to bring in professional coaching for leadership development.

Retaining Talent: Building Loyalty and Longevity

Retention is about creating an environment where people want to stay, grow, and contribute. To retain your top talent:

1. Recognize Their Contributions: Regularly celebrate achievements and growth, both publicly and privately.
2. Encourage Work-Life Balance: Respect personal time to prevent burnout and support a healthy balance.
3. Foster Ownership: Empower employees by giving them responsibilities that allow for initiative and innovation.

Conclusion: Investing in People is Investing in Growth

Attracting, developing, and retaining talent isn’t just a strategy to fill roles—it’s a blueprint for sustainable growth. A supportive workplace that values growth and teamwork doesn’t only reach goals; it becomes a place where everyone celebrates success together. So, if you’re asking, “Is it time to add a key team member?”—the answer is probably yes.

As for me, I’m continually working on this process. There are areas I still need to improve, like celebrating wins and modeling healthy work-life balance. Building a team that can soar takes time, but the journey is worth it. Let’s continue the conversation—share your thoughts, and let’s grow together.

Soar, Don’t Settle!