Subcontractors, pimp your web site!
70% of our exports go towards our southern neighbors and the majority is with companies in the state of New York.
Our American friends would do well to take advantage of our services, given how low the Canadian dollar is these days. Like any outsourcer, they are looking for suppliers who can deliver high quality products and services, according to their requirements within the requested timeframe. Our Quebec outsourcing companies have what it takes to sell to this export market, a natural one due to its proximity and due to its culture and industrial commonality.
Marketing, a weak point
Setting aside technical requirements and other general export considerations, one of the great weaknesses of outsourcing companies here is, marketing.
The regulars will tell you, Americans like to deal face to face and love to see you frequently. New York is only a 1 hour flight from Montreal, and to some, less than a day’s drive.
As mentioned in a previous blog, approaching outsourcers requires a personal touch and a demonstration of credibility. Therefore, be sure your work in the field is backed up with an easily accessible and reliable web presence. In short, have a web site that outsourcers find clear and easy to consult, and make sure it does a good job of explaining your particular expertise.
Note that large and small outsourcers alike check further and further down chain of suppliers, and they do this online.