Success Story of DEXORANGE®
"Quality is never an accident; it is always the result of consistent efforts."
This quote perfectly encapsulates the life and work of Mr. Aniel Gera, a man whose dedication and perseverance have made him a living symbol of loyalty and hard work in the Indian pharmaceutical industry.
“In both the Indian domestic market and the international market, everything has changed. Nothing is the same anymore—neither the market, nor the companies, nor the people!" said Mr. Aniel Gera in a telephonic conversation, reflecting on the transformations he's witnessed over the years.
Dexorange is a name that everyone in the pharma field has heard of. Did you know that Dexorange Syrup is the 7th largest brand in the Indian Pharmaceutical Market (IPM) according to AIOCD Pharmatrac 2012? Additionally, it proudly holds the title of being the No. 1 brand in its segment of haematinics, a testament to its unparalleled success in treating iron deficiency anemia across India.
About DEXORANGE®
Dexorange Syrup (by Franco Indian Pharmaceuticals) contains Ferric Ammonium Citrate, Cyanocobalamin (Vitamin B12), Folic Acid, along with Erythrosine and Caramel as colorants.
It is indicated for the prevention and treatment of nutritional deficiency anemia related to iron, vitamin B12, and folic acid, including anemia in pregnancy and lactation, as well as iron deficiency anemia caused by chronic blood loss and hookworm infestations.
The Success......
Behind every successful company or brand are individuals who are not only dedicated but also hardworking and smart.
One such person is Mr. Aniel Gera, a Medical Representative from Faridabad, working for Franco India. He has named his home "Dexorange House" and proudly displays "35/35" on a LED screen, signifying 35 years of service with the same company and achieving 35 consecutive years of meeting targets.
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Upon seeing several posts on social media about Dexorange House, I read through the comments. Some people claimed the story was fake, while others insisted it was true. So, I decided the best course of action was to approach the hero of the story directly.
After a telephonic conversation with Mr. Gera, I can confidently say the story is indeed true.
Let’s get to know the man who is more famous for his "Dexorange House" than for his own name. I asked him many questions, but for several of my queries, he had only one answer:
"I was dedicated, and did efforts more than others. I did this because I wanted to learn," said Mr. Gera when asked how he managed to meet targets for 35 years with the same company.
He further expressed concerns about today’s generation, remarking that many seem to believe in reporting fake calls. Sometimes, he wonders what these people do while sitting at home. "Don’t they care about their careers at all?" he asked, his concern evident.
"I believe in the principle that 80% of the consequences come from 20% of the causes," Mr. Gera said, alluding to the Pareto Principle.
His point was that no matter how much effort one invests, true dedication comes from within. In every team, there are 20% of people who are value- and result-driven, and they are the ones who achieve success.
While I asked him many questions and received numerous insightful answers, summarizing everything in one article is not feasible. Therefore, I’m highlighting the key points below:
I hope readers gain valuable insights into the great personality of Mr. Aniel Gera, the man behind Dexorange.
DGM Sales Med Manor Organics Pvt Ltd
3moPeople like Anil are difficult to find in the current scenario! Anil makes each one who are or were associated with FIP proud with his achievements so far! Wishing him all the very best for his future!