SUPER NOTE, Ritual in Digital Writing 超级笔记，电子时代的仪式书写

In 2018 MWC, a smart office brand “SUPER NOTE” designed by YANG DESIGN has made its debut.

With the further development of intelligent office, intellectualization and sharing are becoming the new direction of future office trend. At the same time, more and more efficient and cooperative office equipment, digital screen products and services, makes the paperless office become possible.

YANG DESIGN has put forward the big market trend called “virtual and real”since 2015. People cherish the experience of the real world in off-line, while they are enjoying the various conveniences brought by the digital equipment. The entity bookstore began to be back in retail in recent years. In the digital era, consumers still have attachment to the experience of the reading and writing.

Taleb, the author of 《the black swan》, once said, “the longer a thing exists, the more likely it will last longer.” Take writing for example, a modern man surrounded by digital screens is more likely to miss the moment of writing an idea with a pen, not just a digital type that is knocked out with a keyboard.

In response to this market demand, YANG DESIGN, hand with Rita’s intelligent technology team, created the first generation of “SUPER NOTE”, a combination of reading and writing experience.In response to this market demand, YANG DESIGN, hand with Rita’s intelligent technology team, created the first generation of “SUPER NOTE”, a combination of reading and writing experience.

Market analysis, new requirements for writing scenes

YANG DESIGN strategy team analyzed the existing market competition situation, compared the advantages of Sony, Kindle and other big brands e-readers and paper notebook Filofax, Wacom, etc., based on user interview, user writing content, note taking habit, product use scenario, seal opening and closing, touch pen response, and interface in the aspect of interaction, the strategy research is transformed into the product design opportunity points and the market strategy plan of the SUPER NOTE.

Different from Sony and Kindles product positioning—“digital paper and pen records under office scenes”, “mobile library”，“SUPER NOTE” positions itself as “an intelligent writing solution which combines writing and reading.” The product can be used as an digital notebook to record meeting recap at any time. It can also provide digital reading in the spare time and easily to record ideas and excerpt the wonderful sentences. It can meet the users’ writing environment requirements in different scenarios.

Precise positioning to satisfy multiple read-write preferences

After in-depth market analysis and competitive product research, YANG DESIGN team aligned with Rita team to define the target population of SUPER NOTE in the following three categories of main groups:

- business elite with hand writing habit,

-artisan youth who like deep reading,

-and a group of college students with academic tasks.

For business people, it is possible to record inspiration and ideas at anytime and anywhere by the SUPER NOTE’ e-ink digital screen. For the deep reading consumers, the reading experience is as important as the idea recording experience, and SUPER NOTE’ simple interface design and interaction are also very suitable for the use of depth reader. At the same time, for college students, SUPER NOTE can simultaneously satisfy their knowledge input and output of ideas.

Product presentation, intelligent writing solution

The results of previous strategy research are transformed into the appearance of the final product of SUPER NOTE, such as CMF, the weight, the opening and closing structure.

The product presents a neutral simple style in overall. The form is sharp with small radius, the color is as white as the traditional A4 paper. The power key and other functional keys are removed from the front of body, and are placed in the right top corner of the golden section, weakening the digital sense of the product. The way of sliding is smooth and the envelope could be disassembled and installed thanks to a special structure design. YANG DESIGN also designed vision system including LOGO and packaging.

Return to handwritten, the ritual of the digital e-ink screen

Previous studies have found that the handwritten users tend to be more obsessed with pen. They tend to use pen and other writing tools with weight. Besides the weight factors, the memory of pen is also derived from the subtle experience of sound, the strength of pen tip and friction between pen and paper.

In order to restore the handwriting experience to the maximum extent, the cartridge and nib of SUPER NOTE’ touch pen can create writing pressure close to the traditional pen/ water pen. Unlike iPad and Pro screens, SUPER NOTE’ 10.3 inch digital e-ink screen can quickly write the content, keep the high recognition rate, and form a certain friction with the touch pen nib, and return to the maximum of traditional writing experience.

In order not to interfere with the writing operation, the SUPER NOTE sets a sliding touch bar on the right side. The user can turn the page; switch the label category and other operations by sliding up and down the touch pen.

Paper and writing have existed for thousands of years, and the pleasure they bring to people cannot be replaced by digital office equipment in a short time. With the development of the virtual internet era, we are more and more willing to explore the boundary between virtual and real.

20018 MWC世界未来移动大会，YANG DESIGN参与建立的智能品牌“超级笔记“首次亮相。

随着智能办公的进一步发展，智能化与共享化越来越成为未来办公趋势的新方向，与此同时，越来越多的高效协同办公设备出现，电子屏产品及服务等，让无纸化办公进一步成为可能。

正如YANG DESIGN自2015年就提出的市场大趋势，“愈虚拟，愈真实”，人们在享受电子设备带来的各种便利的同时，也十分怀念线下真实世界的体验，2015年开始，实体书店开始回温，电子时代的消费者并未完全割舍纸张带来的触感、书写感与阅读体验甚至是气味体验。

《黑天鹅》作者塔勒布曾说过，“一件事物存在的时间越长，越有可能存续更长的时间。”，没错，比如书写，被电子屏幕包围的现代人，其实更怀念用笔挥洒想法的瞬间，而不只是用键盘敲出来的数码铅字。

针对这一市场需求，YANG DESIGN携手雷塔智能科技团队，打造了集阅读、书写体验于一体的 “超级笔记”第一代产品。

市场分析，书写场景新需求

YANG DESIGN策略团队分析了现有市场竞品情况，对比Sony、kindle等几大品牌电子阅读器与纸本笔记本Filofax、Wacom等的优缺，在深入用户访谈的基础上，基于用户书写内容、笔记习惯、产品使用场景、封套开合方式、触笔收纳、界面交互等方面，将策略研究转化为超级笔记的产品设计机会点及市场策略方案。

区别于Sony和kindle的产品定位——“办公场景下的电子纸笔记录”、”移动的图书馆“，超级笔记产品战略定位”集书写与阅读于一体的智能书写解决方案“。其产品可作为电子笔记本随时记录会议纪要，也可以在等车、等人的闲暇之余进行电子阅读，并随手记录想法或摘录精彩语句，满足了用户在不同场景下的书写环境要求。

精准用户定位，满足多重读写偏好

在深入的市场分析与竞品研究之后，YANG DESIGN团队与与雷塔团队达成一致，将超级笔记的目标人群定义在以下三类主要人群：

偏爱手写的商务精英人士

喜欢深度阅读的文艺青年

学业任务在身的大学生群体

对于商务人士而言，可通过超级笔记墨水电子屏，随时随地记录灵感与想法，高效且环保；对深度阅读人群而言，阅读体验与想法记录体验同样重要，而超级笔记简洁的界面设计与交互方式，也十分贴合深度阅读者的使用需求；同时，对于大学生群体而言，超级笔记能同时满足其知识输入与想法输出的需求。

· 产品呈现，智能书写解决方案

前期策略研究成果，超级笔记最终产品的外观、CMF（Color颜色、Material材料、Finish表面处理）、重量、开合及封套结合方式等方面均有所体现。

产品整体呈现中性极简风，硬朗线条搭配小倒角设计，配以白色本体，宛如传统的A4纸张；将电源键及其他功能按键从本体正面移除，而放置在了右上角黄金分割点的位置，弱化产品数码感；专属横翻双开封套，本体背面凹槽以滑动的方式快速与封套拆装，以手写为灵感，YANG DESIGN也设计了包括LOGO、包装在内的视觉系统。携带轻便。

手写还原，电子墨水屏的仪式感

前期研究发现，钟爱手写的用户往往对笔较为执着，他们倾向使用钢笔、签字笔等有重量的书写工具，除了重量因素，对笔的执念还来源于笔尖与纸张摩擦的声音与力道带来的微妙体验。

为了最大程度地还原这种手写体验，超级笔记触控笔的笔芯及笔尖选择特殊材质与加工工艺，使其外观与书写压感贴近传统的签字笔/ 水性笔。不同于iPad Pro的屏幕，超级笔记10.3寸的电子墨水屏在可快速相应书写内容，保持高识别率的同时，也与触控笔尖形成一定的摩擦感，更大程度地还原传统书写体验。

为了不干扰书写操作，超级笔记在本体正面右侧设置了滑动触控条，用户仅需通过触控笔的上下滑动便可完成翻页，切换标签类别等操作。

纸张与文字书写存在了几千年，它所带给人们的乐趣也远不能在短时间内被数字化办公设备取代。随着虚拟互联时代的日益发展，我们越发乐于探索虚拟与真实的边界及融合方式，将传统的手写体验与电子屏幕设备相结合，在电子书写设备中回归手写的情怀，也不失为一种有趣的设计探索。