Surviving Economic Hard Times

My first reaction was to title this piece "surviving balablue". We even joked about this in the office while working and a more comprehensive outlook about how businesses can navigate hard times. But on a second thought, and based on the broad audience signed up to this newsletter who might find the wisdom applicable in different context, I opted for a more broad and encompassing title.

Even though, I would like to focus on small businesses because most do not have the war chest or cash flow to wait out the economic cycle. Also, I understand the general notion to conserve cash at such a time. However, if you a small business owner, I would love to understand the challenges you are going through this period.

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