Switch To This Content Strategy In October

If I’m not mistaken, you’re the kind of person who appreciates receiving help with your content strategy to get to the next level in your business, right? So I wanted to share a clear strategy that’s been a game-changer for me – and it can be for you too.

When I first started creating videos for my business, I felt like I was all over the place. Posting, posting, posting... hoping something would stick. Sound familiar?

Then I had a lightbulb 💡 moment. And to be honest, it happened by accident.

I posted a video with the goal of getting sign-ups for my webinar. I worked so hard on it—stood in the cold to shoot it, took hours to edit—and then… it flopped! 😬

But here’s the twist: People signed up for my webinar anyway. Although the views and engagement were low, the video accomplished exactly what I wanted it to do.

And that’s when I realized if I wanted to see real results, I needed to set crystal-clear goals for each video I post.

With each goal came a new strategy:

📌 If I wanted follows, then I created a video to drive followers.

📌 If I wanted leads, then I created a video to drive leads.

📌 If I wanted sales, then I created a video to drive sales.

Catch my drift?

So, how can you apply this to your own videos?

Start by defining your goals for each video. 👉 Is it to get more saves? 👉 Is it to spark more comments? 👉 Is it to capture more leads?

Once you’ve got that down, align your content with those specific goals. Make sure your calls to action (CTAs) guide your audience toward the result you want. And if you're stuck on how to do this, keep an eye out for my next post where I'll dive deep into creating CTAs that work. 🚀

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Stay tuned for more tips!