Tactics to Attract and Educate First-Time Homebuyers

How to Generate High Intent Leads with First-time Homebuyer Workshops

Brian Vieaux, President & COO, FinLocker

Online webinars and in-person workshops are a powerful opportunity to attract and educate high-intent prospective homebuyers. When co-hosted with a real estate agent and other industry partners, this collaborative approach enhances the value of the content for the attendees.

Co-hosting with referral partners 

Mortgage originators should partner with local real estate agents to discuss topics such as searching for a home, making an offer, and other related home buying related topics. This will enable you to split presentation duties and double marketing efforts.

Also considering adding a home inspector, home insurance agent, building contractor to discuss renovating or remodeling.

Location

Originators focusing on a specific city or town can leverage their local knowledge as a unique selling point. By hosting in-person workshops in their community, you can establish yourself as trusted advisors and attract homebuyers who value local insights.

If your office building doesn’t have a large meeting room, bring the workshop to the neighborhood. Venues, such as libraries, church meeting rooms and co-working spaces, are often free or a minimal charge. 

Marketing your first-time homebuyer workshops

• Email invitations to prospects in your pipeline.
• Promote the workshop on social media to attract early journey homebuyers.
• Email invitations to clients you are servicing or have closed. They might be considering buying another home this year or can refer someone who is.
• Every agent who is co-hosting a workshops should also invite their clients, and can be given a personalized digital business card so they will be the agent in their client’s app.
• In-person and online educational workshops can be promoted in similar ways:
• Create a free event listing on Eventbrite to gain additional exposure
• Create social media posts with hashtags like #FirstTimeHomebuyerWorkshop, #HomebuyingProcess, #MortgageProcess, and #FirstTimeHomebuyerEducation
• Record the presentation and send the on-demand link to attendees to rewatch the seminar with a reminder to continue using your FinLocker to get mortgage ready and buy a home
• Send registrants who did not attend a different email message with the recording link and an invitation to download your app.
• To attract homebuyers moving to your region, record the workshop and publish it to YouTube.  Title the workshop with your city, such as "St Louis First-time Homebuyer Workshop," so homebuyers can easily find it on YouTube or online.

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