Taking Your Online Events To The Next Level

Are you tired of hosting online events that feel like they're falling flat? 

My decade-long journey into hosting virtual events across the globe has unveiled the secret sauce to not just educating, but truly engaging your participants that leads to new sales

Unveiling the Power of Scarcity in Online Events

When creating online events,  the key is to provide a sense of exclusivity, something that your participants can get from you that they can't get anywhere else. Offer exclusive content for a limited time to drive attendance and demand attention from your clients. 

💡Example: Limit access to bonus materials or special offers for attendees who register early or attend live.

Crafting Compelling Online Events

Crafting a compelling online event isn't just about presenting information—it's about creating an experience. Dive deep into your audience's needs and pain points and tailor your content to address them head-on. 

Whether you're a lawyer sharing will and estate strategies or a financial professional simplifying divorce finances,  you need to captivate your audience from start to finish.

Important Considerations:

• Personalization is Key: Tailor content to directly address audience pain points for maximum engagement.  Your content should make them feel like you really know and understand them!

💡Example: Offer customized case studies or real-life examples that resonate with your audience's challenges and goals.

• Platform Selection: Choose platforms that enhance the overall experience and facilitate interaction.

💡Example: Platforms like Zoom or WebEx offer features like breakout rooms and live chat for enhanced engagement.

Boosting Engagement Pre and During the Event

You've crafted the perfect event—now it's time to get people in the door.

 Build excitement around your event weeks before it begins. Once the event kicks off, keep the energy high and the audience engaged.

• Build Buzz Pre-Event: Generate interest and anticipation through strategic social media campaigns and pre homework. Consider sharing behind-the-scenes glimpses or sneak peeks to entice potential attendees. Create interactive content to keep attendees engaged during the event with polls, quizzes, and other activities.

💡Example: Conduct live polls to gather audience opinions or quiz participants on key concepts during the event.

Mastering the Art of the Call to Action (CTA)

You've wowed your audience with an unforgettable event—now what? Don't let all that momentum go to waste. Learn how to craft compelling calls to action that inspire action and drive results. 

• Clear and Compelling CTAs: Provide clear instructions on the next steps and highlight the benefits of taking action.

💡Example: Instead of a generic "Book Now" button, use CTAs like "Secure Your Free Consultation for Personalized Financial Advice."

I do a deep dive into the details of how to take your online events to the next level!   Check out Episode 7 and Episode 8 of the Serve First, Sell Later Marketing Podcast.

Hosting online events doesn't have to be a headache. 

With the right strategies and techniques, you can create experiences that not only educate and inspire but also drive real results for your practice.  So why wait? 

P.S. 🙂Help us spread the word and share this newsletter with anyone who you think could benefit.