TBI Weekly: How the UK kids’ sector is seeking to reclaim its ‘lost audience’
Following their Children’s Media Yearbook article in July that reviewed the UK kids’ content scene, and with MIPJR on the horizon, Anna Home and Greg Childs update us with stark but optimistic news on recent developments.
As we head into MIPJR and MIPCOM, the kids’ industry needs some good news – not just in the UK, but worldwide, because the situation is tough.
Delegates at July’s The Children's Media Conference (CMC) in Sheffield, which gathers most UK kids’ content professionals together, were as upbeat as ever, but also hit hard by the collapse in commissioning in the UK.
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