Tech world reacts to MrBeast guide, influencer inks podcast deal, creator hiring startup

Hi there! This is Amanda Perelli, and welcome to our weekly creator-economy newsletter, Business Insider Creators.

Here’s what to expect in this week’s edition: 

• A leaked MrBeast guide has the tech world buzzing

• “Your Rich BFF” creator has struck a new deal with Vox Media 

• MrBeast has acquired a startup that aims to be the LinkedIn for creators

• And more, including the pitch deck from an IRL social startup and Snapchat publishers fear it's the end of an era for their businesses.

A leaked MrBeast guide has the tech world buzzing

A leaked internal guidebook from MrBeast is being passed around the tech world. 

Dan Whateley , Sydney Bradley , and I spoke with tech workers and investors who are digging into the YouTuber's views on hiring, managing, and more. 

"The MrBeast memo is a clear manifestation of founder mode," said Tom Alder, who writes a weekly growth hacks newsletter called Strategy Breakdowns. 

Donaldson's guide "demonstrates an intensity and hardcore mindset that non-founder-led companies seldom possess," Alder said.

Read more here.

'Your Rich BFF' creator has struck a new deal with Vox Media as the influencer podcasting space heats up

Vivian Tu's finance podcast is partnering with Vox Media.

Shriya Bhattacharya spoke with Tu, who said she aims to simplify finance and empower diverse audiences about money. 

"This season, I'm asking the hard-hitting questions," Tu told Business Insider. "I'm asking for dollar amounts because I think that's so important for people to hear."

Read more here.

Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy

MrBeast has acquired Vouch, a startup that helps creators in hiring and job postings.

Vouch, founded by an ex-Cameo staffer, Marty Pesis lists job openings for influencers and YouTubers. 

Vouch uses AI for job matching and was backed by VCs like Seven Seven Six and other investors.

"Creators really are much more like traditional businesses these days," Pesis said. "We found that creators that had ops people in seat were able to move a lot quicker and have a lot more effective hiring initiatives. So we often push our partners to start with that role if they didn't have it."

Read more here.

More coverage from this week:

The business of being a creator

• A new MrBeast trademark filing hints at what his next big philanthropy project could be (Business Insider)

• Gamer Rachell “Valkyrae” Hofstetter launches anime-focused media company (Variety)

Social platforms and creator-economy startups

• An IRL social startup helping strangers connect in group hangouts raised $11.5 million (Business Insider)

• Snapchat publishers fear it's the end of an era for their businesses (Business Insider)

• Why TikTok is doubling down on live shopping (Business Insider)

• How Discord is laying the groundwork for ads to make as much revenue as subscriptions (Business Insider)

• YouTube takes on TikTok with longer Shorts (TechCrunch)

What’s happening in digital culture

• MrBeast plans to keep sharing new YouTube content after he dies (Independent) 

Thanks for reading! Send me your tips, comments, or questions: aperelli@businessinsider.com.