Tech3 | Canva has big plans for India, broking apps make merry in a choppy year for markets; and more
One quick thing: RBI forms panel to craft ethical AI framework
In today’s newsletter:
· Canva’s India Canvas
· Broking apps make merry in a choppy year
· EVs in 2024: Record sales amid subsidy cut
Canva’s India Canvas
It's a tool that most of us have used at some point to design anything from a social media creative to a birthday invitation to a wedding card. We're talking about Australian design firm Canva, which is drawing up big designs for India.
Diving in
Canva co founder and CPO Cameron Adams spoke to us from Australia. He said while India is currently its fifth biggest market, it could become the top market in the next two years.
Why now?
A surge in internet users and the creator economy boom could propel Canva's India Canvas (all puns intended), apart from an increasing number of enterprise users!
"We have a massive team that focuses on all that content, particularly Indian content. And we have started developing a team on the ground there" Adams said.
Future of design jobs
Adams believes that there will be still a future of graphic design and illustrator roles but the way they are doing will change thanks to AI.
"I think particularly in design, there will be a stronger focus on your role as an editor, as a tastemaker, as someone who understands style and as someone who can direct more than you're on the tools" he said.
Adams, who co-founded Canva with Melanie Perkins and Cliff Obrecht over a decade ago also spoke about the big AI trends in 2025, building trust amid deepfakes and their IPO plans.
Also, watch the interview here
--
2dVery helpful