𝐓𝐞𝐫𝐦𝐢𝐭𝐞𝐬, 𝐍𝐨-𝐑𝐞𝐩𝐥𝐲 𝐄𝐦𝐚𝐢𝐥𝐬, 𝐚𝐧𝐝 𝐒𝐧𝐚𝐤𝐞 𝐎𝐢𝐥: 𝐀 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫'𝐬 𝐀𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞 🚀
We have termites.
Termites are like a cold in California.
Everyone gets a cold.
Eventually, you will have termites.
We're going with the "non-toxic" orange oil treatment.
Today's post is not about termites and how you should treat them.
It's about a pet peeve I have.
Why do businesses email you a quote using a "no-reply" email address?
In case you're not familiar, a no-reply email address is an address in your domain that’s not set up to receive incoming mail.
Instead of just replying to their email, I have to copy their email address and send them a new email.
Aren't we supposed to make it easy for our customers to communicate with us?
When I got into this online marketing game 20 years ago, the "gurus" taught us to use "no reply" email addresses.
This made it impossible for them to contact us when they had a problem or question.
They also taught us to never publish our email address or phone number on our website.
Recommended by LinkedIn
Make it impossible for your customers to reach you.
This is back in the wild west days when there were very few regulations.
These snake oil salesmen would take our money and then make it difficult to get it back, even though they offered a 30-day money-back guarantee.
These are the same guys who posted pictures of their Maserati parked in front of a 20-bedroom mansion.
(turns out they rented the Maserati for a day and parked it in front of a stranger's mansion as they snapped a few quick pictures).
Our only recourse was due to a chargeback through our credit card company.
The online marketing world is still full of snake oil salesmen, so buyers, beware.
My question is, "Why do legit businesses still use no-reply email addresses?"
- Ted
Ted Prodromou, America’s Leading LinkedIn Coach, is the award-winning, best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business (Entrepreneur Press).
Ted has been featured on Entrepreneur.com, Forbes.com, Twitter Revolution on CNBC, The New York Times, HuffPost.com, and many other popular websites.
Ted is a social selling expert and the founder of Search Marketing Simplified, LLC, a full service social media marketing agency. The SMS team creates advanced LinkedIn and social media lead-generation campaigns for small to medium-sized businesses with over $100 million in revenue generated for their clients.
Get your free LinkedIn and social selling training at www.YourLinkedInCoach.com