Telemarketing Advantages + Tips For Beginners
Telemarketing has plenty of benefits for your business. The most vital of these is increasing your brand awareness and expanding your client base. It also lets you determine your customers’ interest levels towards your brand, which is crucial when introducing new products and services.
Other Advantages Of Telemarketing Include:
Telemarketing Tips for Beginners
Most of the cons of telemarketing are avoidable. But beginners are susceptible to these pitfalls. Follow these tips to avoid mistakes and maximize your strategy:
1. Communicate in a relaxed, comfortable, and natural manner. Prospects dislike it when you sound stiff and scripted. Instead, foster a natural flow in the conversation to keep their interest.
What’s in it for your prospects? Before making the call, consider why your prospect would want your product or service. Identify the challenges and issues that your product/service addresses. And include these points when explaining the reason for your call.
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2. Narrow down your prospects. Filter your list to prioritize those who are most likely to convert. In B2B telemarketing, for example, this could mean targeting prospects in specific locations, in particular industries, and of certain sizes.
Maximize the number of calls you handle. The more prospects you reach, the more likely it is for you to convert more of them. To achieve this, you need a team that’s solely dedicated to telemarketing, who would not get distracted by other tasks.
3. Invest in training. You and your team need the right skills and knowledge to function effectively. Training will help you become resilient to rejections and prepared for objections. Proper training and coaching will also make you a more engaging communicator and customer service expert.
Ask good questions. Asking the right questions will not only keep your prospect engaged — it will also help you diagnose their pain points. Use a blend of closed and open-ended questions that would allow your prospect to speak more than you. With the right questions, flow, and timing you can easily convert them.
4. Research telemarketing rules and regulations in your target locations. Each area has different laws on telemarketing. In the US, for example, you need to be mindful of the Telephone Consumer Protection Act (TCPA), the Telephone Sales Rule, and the Telemarketing Consumer Fraud and Abuse Pre through the callYouvention Act.
Digital Innovator & Insightful Speaker | Expert in Digital Marketing, Blockchain & AI for Strategic Business & Revenue Growth | 20+ Years of Experience in Helping Brands Build Their Online Presence
3yThose are great tips! Will surely take note of those Cathy Karabetsos
Certified AI Consultant: Driving 10x Productivity for Leaders with AI and Remote Teams 🤖👩💻
3yTotally awesome tips Cathy💯
Husband, father, SEO getting you consistent, unlimited traffic without ads 👉🏻 FreeSEObook.com, written from 17 years as SEO agency owner
3yThanks a ton for sharing this well-written article about Telemarketing and its advantages, Cathy. It's indeed helpful. 😉
Team building Expert | LinkedIn Top Voice | Forbes featured | I help executives manage change, foster innovation, & boost their bottom line 🇨🇦 🇯🇲 Actress 🎬 Writer 📃 ✍🏽
3yI can see why those tips would lead to successful telemarketing efforts.
Empowering CEOs with Game-Changing Podcast PR Campaigns, Podcast Production & YouTube Optimization | Podcasting Pioneers Since 2015 | Featured in Podcast Magazine's Top 20 Under 40 for 2022
3yTips are great especially for beginners! ☝️ 👍