TELEMUNDO’S COVERAGE OF FIFA WORLD CUP QATAR 2022™ DOMINATES ACROSS ALL PLATFORMS

DOHA, QATAR – Dec. 20, 2022 – Telemundo wraps up its exclusive Spanish-language coverage of the FIFA World Cup Qatar 2022™ with historic milestone wins across all platforms. The network averaged a Total Audience Delivery (TAD) of 2.58 million viewers across Telemundo, Universo, Peacock and Telemundo streaming platforms, up 14% vs. the 2018 tournament (2.27 million), which was played in Russia in the summer.

The Argentina v. France Final on Sun., Dec. 18, was the most-watched match of the tournament in Spanish with a Total Audience Delivery (TAD) of 9.0 million viewers, up 65% compared to the 2018 Final (France v. Croatia, 5.5 million).

The game also ranks as the most-streamed FIFA World Cup match in U.S. media history, regardless of language with an Average Minute Audience (AMA) of 2.96 million viewers. The Final on Telemundo also ranks as the #2 most social sports event/telecast of 2022 according to Talkwalker, outperforming all sports events for the year except Super Bowl LVI which aired on NBC and Telemundo, and streamed on Peacock.

“Telemundo’s coverage of FIFA World Cup Qatar 2022 with NBCUniversal’s partnership across all platforms culminated as one of the most exciting and successful World Cups in history,” said Beau Ferrari, Chairman of NBCUniversal Telemundo Enterprises. “Years of preparation led to record-breaking viewership and revenue across the Telemundo network, local stations and Peacock. This World Cup represents a historic outcome for our entire company. Now, the 2023 FIFA Women’s World Cup is upon us, and we look forward to being the home of the World Cup, ‘La Casa del Mundial’ in 2026, when the tournament comes to the U.S., Mexico and Canada.”

“This World Cup has made its mark for Telemundo exceeding all expectations and delivering great success across platforms. We are proud to be the home of FIFA World Cup Qatar 2022 and applaud the Telemundo Deportes team behind the production and the entire NBCUniversal family for their support – together we presented the most ambitious World Cup in history,” said Ray Warren, President, Telemundo Deportes. “This 2022 World Cup set a new standard for sports coverage with the most comprehensive footprint on the ground, unprecedented storytelling, unique and diverse perspectives and more excitement than ever before.”

TOTAL AUDIENCE DELIVERY

• The FIFA World Cup Qatar 2022™ averaged a TAD of 2.58 million viewers across Telemundo, Universo, Peacock and Telemundo streaming platforms, up 14% vs. the 2018 tournament (2.27 million), which was played in Russia in the summer. This year’s World Cup is the first to take place in the fall to offset Qatar’s extreme summer heat.
• Of the past eight FIFA World Cup tournaments, Spanish-language total viewership (including streaming) for the 2022 Group Stage, Quarter-Finals and Semi-Finals rank second only to the 2014 tournament, which was played in Brazil and featured favorable time zones for U.S. viewers.
• There were 14 games with at least 4.0 million viewers and 24 with 3.0+ million, up from 6 and 13, respectively, compared to 2018.  
• The Top 5 teams in terms of viewership across the entire tournament were: Mexico (averaging 6.0 million viewers TAD); Argentina (5.1 million); France (4.4 million); USA (3.8 million); and Brazil (3.4 million).
• A close second to the Final, the Argentina v. Mexico game on Sat., Nov. 26, which also averaged a TAD of 9.0 million viewers, ranks as the most-watched World Cup Group Stage match in Spanish-language history.
• Mexico and Argentina combined for another highly-viewed programming window on Wed., Nov. 30. With both teams playing simultaneously at 2 p.m. ET, Saudi Arabia v. Mexico averaged a TAD of 4.43 million viewers (Telemundo, Peacock) while Poland v. Argentina averaged a TAD of 1.06 million viewers (Universo, Peacock), combining for 5.5 million viewers and making it the fourth-most watched programming window of the tournament.
• Team USA returned to the FIFA World Cup for the first time since 2014. The Fri., Nov. 25, England v. USA match averaged a TAD of 4.7 million viewers, making it the second-most watched World Cup Group Stage match featuring a U.S. team in Spanish-language history.
• The first World Cup played on Thanksgiving produced the third-most watched match of the tournament – Brazil v. Serbia (5.7 million). 
• Total minutes consumed during the tournament is 22.1 billion across Telemundo, Universo, Peacock and Telemundo digital streaming platforms, up 14% compared to 2018 (19.4 billion).

“Telemundo’s World Cup coverage exceeded expectations in every way on Peacock, including usage, new subscriber acquisition and overall engagement,” said Rick Cordella, President, Programming, NBC Sports and Peacock Sports. “The World Cup, along with the Super Bowl and Beijing Olympics, capped off an incredible 2022 and cements Peacock as having the highest quality, broadest and deepest sports portfolio in streaming.”  

After 64 matches, including one unforgettable Final, NBCUniversal's presentation of the FIFA World Cup Qatar 2022™ surpassed benchmarks, delivering full-funnel impact for advertisers across platforms, at scale. For the full tournament, Telemundo advertisers earned: 

• ad attention (iSpot.tv): +10% higher attention index vs. competitive norms
• brand recall (Marketcast TVBE): +10% higher brand recall vs. English-language coverage of the World Cup 
• search engagement (EDO): +20% higher online brand search vs. competitive norms
• purchase intent (Marketcast TVBE): +2x higher purchase intent vs. English-language coverage of the World Cup 

During the critical holiday shopping season, impact increased throughout the four weeks of the tournament, culminating in the riveting Final, where marketers saw the highest impact of the tournament: +46% higher attention score and +165% online search engagement than competitive norms.

Advertiser support -- including contextually relevant creative and sponsorship positions -- unlocked immense fan appreciation throughout the tournament with four in five viewers saying NBCUniversal's World Cup brand partners had a meaningful contribution to their positive viewing experience.

The success of the FIFA World Cup sets the stage for a banner year of soccer programming at NBCUniversal for fans and key marketers looking to capitalize on the moment, including the second half of the 2022-23 Premier League season followed by the Spanish-language presentation of the FIFA Women’s World Cup Australia & New Zealand 2023™ next summer. 

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